Growth Marketing Specialist

Description

TrueNAS is redefining enterprise storage by delivering proven data resilience, performance, and flexibility without the complexity or constraints of legacy solutions. As the most deployed storage platform in the world, TrueNAS already powers critical data storage infrastructure for businesses, research institutions, and government agencies across 140+ countries and millions of users. Our mission is simple: to become the most trusted name in data storage.

Originally founded in Silicon Valley in 2002 under the name iXsystems, TrueNAS is a profitable, independent company with a culture rooted in trust, curiosity, technical excellence, and continuous improvement. Whether you work remotely or on-site, you'll be part of a team that values collaboration and meaningful impact - where people come before profit, and bold ideas drive the future of data infrastructure.

If you're ready to help shape the future of enterprise storage, we'd love to connect.

Position Overview: The Growth Marketing Specialist, reporting to the Demand Generation Director, owns the organic search and channel marketing function within the Demand Generation team. This role is responsible for SEO execution, email campaign management, organic social, industry council and advisory relationships, channel partner communications, and content distribution. It sits at the center of how TrueNAS builds awareness and generates inbound pipeline, and it requires someone who can run all of it, not just one piece.

This is a remote position in the US.


Base Pay Range

The base pay range of this position is $60,000 to $62,000 USD annually. In addition to base salary, this position is eligible to participate in the Company's bonus program with a target bonus opportunity of 10% of base salary annually, subject to the achievement of individual and Company performance objectives and the terms of the applicable Company bonus plan.

Please note that the provided range reflects the pay spectrum for positions within the same job category as the one to which this position belongs. The final offer will consider various factors, such as location, education, and prior experience, to ensure a comprehensive and fair compensation assessment.


TrueNAS offers a comprehensive package of benefits including health, dental, vision, disability, and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan, and more.

Expected Posting Timelines

This position will be open for a minimum of 5 days, a maximum of 90 days.

The Day-to-Day

The essential functions and responsibilities for this position include, but are not limited to, the following. Other duties may be assigned as needed.

SEO / AEO

• Conduct keyword research and map search intent across priority topic areas; use AI tools to accelerate research and identify content gaps
• Own on-page optimization, content briefs, and internal linking across the site
• Partner with the Technical Marketing Engineer on technical SEO initiatives requiring code or schema work
• Track SEO performance and translate findings into actionable roadmap updates
• Maintain and evolve the content SEO calendar in coordination with the Content Manager

Email Marketing

• Own campaign execution, send scheduling, and the email content calendar
• Use AI-assisted drafting to produce and iterate on copy faster, while maintaining a consistent brand voice
• Coordinate with the Demand Generation Manager on list segmentation, workflows, and Salesforce data
• QA campaigns before send: copy, targeting, links, and rendering
• Track performance and report on what's working

Organic Social

• Manage organic social across the channels relevant to TrueNAS's audience
• Write, schedule, and distribute content - using AI tools to generate variants and adapt content across formats without starting from scratch each time
• Maintain a consistent posting cadence without gaps

Advocate Management

• Manage relationships with industry councils and advisory groups TrueNAS participates in
• Coordinate communications, submissions, and deliverables tied to those memberships
• Ensure TrueNAS is represented accurately and consistently across those channels

Channel Partner Communications

• Own the calendar and execution for partner-facing email communications
• Coordinate with relevant internal stakeholders to keep partner messaging current and accurate

Content Distribution

• Ensure content produced by the content team reaches the right audiences through the right channels
• Repurpose and adapt content for email, social, and part

Education and Experience

We have identified the following programs, experience, and knowledge that have helped others find success in this role at TrueNAS. We understand, though, that knowledge comes from many forms of learning and experiences. Above all, we consider a person's potential impact in the role and value their unique path to this point in their career.

• Education: A degree in marketing, communications, business, or a related field - or equivalent practical experience
• Experience: 2-4 years in SEO, digital marketing, or a channel marketing role where you were the person doing the work, not delegating it; a track record of owning multiple channels without a large team supporting you
• SEO: Working knowledge of search intent, on-page optimization, content briefs, and internal linking; familiarity with at least one SEO platform (Ahrefs, Semrush, or equivalent)
• Channel Tools: Hands-on experience with an email platform (HubSpot, Klaviyo, Marketo, or similar), a CMS (WordPress, Webflow, Contentful, or similar), and a social scheduling tool
• AI Fluency: Regular, practical use of AI tools for drafting, content repurposing, copy variants, and research - without needing setup support; ability to recognize and correct subpar output
• Organization: Demonstrated system for managing competing priorities across multiple distinct workstreams
• Editorial Instinct: Ability to review most content before it goes out - including AI-assisted drafts - and make it publication-ready
• A combination of professional or educational experience (whether formal or informal) that affords you the knowledge, skills, and abilities above is also considered

Nice to Have:

• Experience in B2B tech or a market where the buyer is technical or skeptical
• Council, association, or advisory management experience
• A content property you've grown independently - a newsletter, a site, a social account - with real traffic or engagement numbers

Equal Employment Opportunity:

iXsystems DBA TrueNAS, Inc provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.