Director of Growth
Virtual Vocations Inc
Driving the global eCommerce strategy, the full-time remote Director of DTC Growth will implement initiatives to enhance customer experience, optimize the customer journey, and deliver measurable revenue impact through collaboration with cross-functional teams. Key responsibilities Develop and execute Life360's global eCommerce strategy, balancing revenue, MAU, and LTV goals Lead the global experimentation program, defining A/B testing standards and maintaining a live test backlog across web surfaces Analyze website performance and digital sales metrics to identify and address conversion drop-off and friction in the customer journey Required qualifications 8+ years of experience in eCommerce at a consumer brand, with at least 3 years in a senior leadership role Proven track record running a high-velocity experimentation program with measurable revenue outcomes Strong analytical skills, including the ability to build financial models and translate metrics into strategic recommendations Deep experience with the end-to-end customer journey on a DTC web property, including funnel optimization and web subscription conversion Bachelor's degree or equivalent
Vacancy posted 1 day ago
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