Manager - CRM Direct Marketing

Overview Frontier Airlines is an ultra-low cost carrier headquartered in Denver, Colorado. The company aims to deliver Low Fares Done Right, providing affordable, convenient, and accessible air travel across the U.S., Caribbean, Mexico and Latin America. Frontier emphasizes a customer-friendly and efficient approach, with a focus on innovation and responsible resource use, while maintaining a warm, down-to-earth hospitality. What you will be doing and committing to is supporting revenue growth and loyalty through personalized customer journeys, executing the promotional calendar across email, SMS, PUSH, and Web, and partnering with the Marketing and Loyalty teams to define strategies, reduce churn, increase revenue, and optimize engagement with Frontier products, services, and memberships. You will also manage customer communications throughout the travel experience and ensure customers have necessary information about Frontier policies, flight updates, and other pertinent details to deliver the best possible customer experience. Responsibilities Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders. Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift. Own cross-channel communication for travel, loyalty, and re-engagement touchpoints working with all departments to ensure a cohesive customer journey and branding. Develop growth strategies for incremental revenue, bookings, and loyalty program adoption rates. Develop customer journeys, profiles, and targeted offers based on owned and third-party data that optimize lifetime value and marketing channel/loyalty program engagement and retention rates. Own or manage relationships with key partners and vendors for the retention portion of the marketing technology stack including Frontier’s Email Service Provider, Mobile App Push notifications, and SMS. Participate in committees that own and manage Frontier’s flight disruption management platform and Customer Data Platform. Create and manage marketing database schemas and technical data integrations. Analyze data to identify trends in audience engagement, product performance, and seasonal behavior to drive planning and strategy for consumer lifecycle touchpoints. Provide Marketing and Commercial team leaders with reports and insights into marketing campaign performance, creative, audiences, product development, promotions, travel trends, and consumer engagement. Write and structure technical and language tests and experiments across multiple channels. Qualifications 4-7 years of Direct to Consumer marketing experience with a focus on audience management and at least 5 years of CRM, CDP, or ESP platform management. Expertise with marketing tech stacks, HTML, database design, APIs, and logic coding languages. Experience managing technical projects and incorporating new technologies and platforms into consumer funnels and lifecycles. Experience managing technical/developer relationships both within the company and with external vendors, managing project scope, timelines, budget, and escalations. 4+ years managing project and vendor budgets in excess of $1 Million per year. Ability to create and manage partnerships with organizations to form collaborative marketing campaigns. Experience analyzing, tracking, and building reports for digital marketing campaigns. Understanding of email best practices, including deliverability, CAN-SPAM, segmentation, customer lifecycles, triggered messages, etc. Knowledge, Skills And Abilities Comfortable receiving feedback and quickly changing course based on business needs. Team player who can work collaboratively with other departments, partners and marketers. Excellent communication and interpersonal skills. Self-motivated, organized, and able to work with minimal supervision in a collaborative team environment. Ability to meet deadlines in a fast-paced, changing environment. Strong business judgment and the ability to handle confidential information with sensitivity. Ability to manage multiple projects simultaneously. Work Environment Typical office environment, adequately heated and cooled. Physical Effort Generally not required. Supervision Received The incumbent normally receives little instruction on day-to-day work and receives general instructions on new assignments. Positions Supervised Coordinator(s) Salary Range $81,752 - $108,511 Note: This role has a closing date on or before 6/20/26 midnight MST. Workplace Policies At Frontier Airlines, we support Equal Employment Opportunity (EEO) and Affirmative Action. Frontier provides equal employment opportunities for all persons regardless of race, color, religion, gender, gender variance, sexual orientation, age, genetic information, marital status, national origin, citizenship status, disability, military status, and any other basis protected by law. Frontier values diversity and actively recruits veterans. Military experience is valuable and transferable to many positions within the company. Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective safety-sensitive employees are subject to pre-employment drug testing. A positive test at any former employer may render an applicant ineligible for employment. Disclaimer: Duties and expectations may change. Colorado Residents: You may redact or remove age-identifying information from any materials you submit without penalty. #J-18808-Ljbffr Frontier Airlines