Senior Director, Product Marketing - Government
Jobleads-US
- Lead a team of product marketing managers and associate managers to deliver target financial outcomes
- Ensure all channels can articulate value proposition and competitive positioning
- Prioritize and articulate growth and expansion paths including cross-sell and upsell opportunities
- Partner with channel enablement team to develop roadmap for Government GTM activities
- Serve as the voice of the customer and translate needs into compelling value propositions
- Continuously collaborate with Sales to adjust strategies based on market realities
- Provide market facing thought leadership
- Be responsible for developing talent within the department
Requirements
- 8+ years of experience (Legal and/or Risk, Fraud, or Investigative experience preferred)
- Bachelor’s degree in business or related major required; JD, MBA or a higher-level advanced degree preferred
- Experience successfully leading cross-functional teams to develop and execute go-to-market strategies
- Proven ability to work effectively with imperfect data and communicate insights
- Strong collaborator with proven ability to partner with sales, marketing and product teams
- Skilled at conflict resolution and problem-solving
- Self-starter with demonstrated ability to thrive in an agile and ambiguous environment
- Strong customer knowledge in the government market is desirable
- Experience working in customer journey mapping and customer persona value propositions
Core Competencies
Demonstrates expertise in leading cross-functional teams to develop and execute go-to-market strategies, with a strong focus on customer journey mapping and value proposition development. Proven ability to thrive in agile environments while delivering financial outcomes and fostering talent development.
#J-18808-Ljbffr Jobleads-USVacancy posted 3 days ago
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