AVP Product Marketing

Where Ambition Meets Innovation Build a career that matches all your initiative with an impressive dose of innovation. From cutting-edge resources and a collaborative environment to the freedom to make an impact and more, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals. Job Overview: LPL Financial is seeking an experienced product marketing leader to shape the go-to-market strategy for Capital Partners, a portfolio of advisor solutions designed to help financial advisors grow, monetize, protect, and transition their businesses. As AVP, Product Marketing, you will serve as the strategic marketing lead for the business, translating advisor needs into compelling value propositions, building integrated marketing campaigns, and partnering closely with Sales to drive advisor engagement, solution adoption, and business growth. This role requires a balance of strategic leadership and hands-on execution across the full marketing lifecycle—from positioning and campaign development to optimization and performance measurement. You will collaborate with business leaders, Sales, and cross-functional marketing teams to deliver impactful advisor experiences, refine marketing strategies based on market insights and advisor needs, and drive measurable business results. The ideal candidate is an experienced product marketer with financial services industry expertise, strong cross-functional influence skills, and a proven ability to navigate complex buyer journeys and commercial partnerships. Responsibilities: Own the product marketing strategy and go-to-market plans for the Capital Partners portfolio, ensuring alignment with business objectives and advisor needs. Develop compelling positioning, messaging, and value propositions that clearly articulate how Capital Partners solutions help advisors grow, monetize, protect, and transition their businesses. Build and execute integrated, multi-channel marketing campaigns that support the full advisor journey—from awareness and consideration through engagement, conversion, and ongoing adoption. Partner closely with Sales leadership and field teams to develop sales enablement materials, messaging, presentations, and tools that improve advisor conversations and increase solution adoption. Serve as the marketing subject matter expert for Capital Partners, providing strategic guidance to cross-functional partners across digital marketing, content, creative, communications, events, and advisor experience teams. Develop audience segmentation and advisor journey strategies that recognize the interconnected nature of advisors' business priorities, including succession, liquidity, and growth. Lead campaign planning and execution across owned, earned, and paid marketing channels while ensuring consistent messaging and advisor experience. Establish campaign KPIs, monitor marketing performance, and leverage data-driven insights to optimize campaigns and improve business outcomes. Maintain product marketing roadmaps, messaging frameworks, and core marketing assets to support ongoing business priorities. Collaborate with business leaders to understand evolving market opportunities, competitive trends, and advisor needs to continuously refine marketing strategies. What are we looking for? We’re looking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness, act with integrity, and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work. Requirements: 7+ years of product marketing, strategic marketing, or go-to-market experience, including ownership of marketing strategies that delivered measurable business results. 5+ years’ experience partnering with sales organizations to develop sales enablement strategies, messaging, and tools that drive commercial outcomes. 3+ years of experience in financial services, wealth management, advisor-facing marketing, or a closely related industry. Core Competencies: Deep experience developing and executing integrated, full-funnel marketing campaigns that span awareness, engagement, conversion, and adoption. Skilled in driven decision making and campaign optimization. Expertise in audience segmentation, positioning, messaging frameworks, and value proposition development for complex products or solution portfolios. Exceptional communication, storytelling, project management, and cross-functional collaboration skills with the ability to influence stakeholders across multiple business functions. Preferences: Experience marketing complex solution portfolios or consultative B2B offerings. Familiarity with CRM, marketing automation platforms, digital analytics tools, and performance reporting. Pay Range: $106,605.00 - $177,572.00 Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer! Company Overview: LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace(6) , LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients. For further information about LPL, please visit Join the LPL team and help us make a difference by turning life’s aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE. Information on Interviews: LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card. Should you have any questions regarding the application process, please contact LPL’s Human Resources Solutions Center at View phone number on click.appcast.io. EAC 5.19.26 LPL Financial is the nation’s largest independent broker-dealer.* Our company is widely known for its financial strength, exceptional service, and favorable industry reputation among financial professionals. To understand who we are, it’s important to know our core belief: financial guidance is a fundamental need for everyone. LPL Financial creates the space to let you do what you do best – create personal, long-term client relationships that turn financial aspirations into realities. Each year, thousands of financial professionals successfully manage billions of dollars in assets. Because our company is not too big and not too small, you can seize the opportunity to make a real impact. To learn more about our organization visit our About LPL page. * As reported by Financial Planning magazine, June 1996-2019, based on total revenue. Want to learn more about the benefits of working at LPL? Check out the links below! We Are LPL Benefits Culture Social Responsibility