Senior Associate, Media Strategy/Planning

Overview The Senior Associate, Strategy assists the Strategy team in selecting media channels and programs based on the established strategic media approach. This role ensures the accuracy of the media plan Flowchart, Creative Asset Tracker, and Traffic Workbooks. You will report to either the Supervisor, Strategy or the Associate Director, Strategy. This is a hybrid role requiring three days in-office each week. Responsibilities Assist in the development of media plans and strategic presentations. Manage tasks across multiple accounts and campaigns with efficiency and attention to detail. Collaborate with internal cross‑functional teams to align on objectives and deliverables. Gather and analyze audience insights and competitive data to inform strategies. Own and maintain media Flowcharts, ensuring alignment with financial documentation (MBA’s). Create and update Creative Asset Trackers and Traffic Workbooks with precision. Monitor and resolve issues proactively while seeking guidance when needed. Respond promptly to client requests, providing clear communication and outstanding service. Build foundational expertise in the media planning and buying process, including the role of various media channels. Strive for proficiency in media research tools, software, and competitive marketplace knowledge. Participate in PHM’s recruiting and interviewing efforts to support team growth. Qualifications 2+ years media experience. Proficiency in Excel (reporting) and PowerPoint (creating and presenting decks). Familiarity with standard media research and planning tools (e.g., Clear Decisions, MediaOcean). Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent. Benefits include medical coverage, dental, vision, disability, 401(k), parental and family care leave, family-forming assistance, tuition reimbursement, and flexible time off. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $53,960.00 - USD $71,610.00 per year. Pay is determined based on skills, qualifications, and experience of the applicant and may be adjusted by the Company. #J-18808-Ljbffr Publicis Health Media