Senior Associate, Paid Media

Your potential coming to life Execute and optimize campaigns across multiple digital media channels including LinkedIn, Meta, Reddit, programmatic display, online video (OLV), YouTube, and publisher-direct placements Manage campaign creation, forecasting, budgeting, pacing, testing, and optimization to achieve client objectives and KPIs Support integrated media planning efforts across awareness, engagement, demand generation, lead generation, and account-based marketing (ABM) initiatives Ensure campaign performance across multiple B2B client accounts meets business goals and success metrics Produce and interpret high-quality performance reports to provide actionable insights, recommendations, and strategic guidance Analyze cross-channel campaign and content performance to identify audience trends, creative learnings, and optimization opportunities Act as day-to-day contact for clients and/or Account Leads regarding paid media strategy, execution, and performance Provide strategic direction and input for media plans, audience strategies, channel recommendations, and measurement frameworks Build and maintain relationships with key vendors, platforms, publishers, and technology partners Monitor emerging trends across paid media, social platforms, programmatic advertising, and digital marketing to improve campaign performance and recommend innovative solutions Collaborate cross-functionally with digital, analytics, creative, account, and strategy teams to develop integrated client solutions Assist with assessments, recommendations, and strategic support for new business opportunities Develop integrated cross-channel strategies that align media investments with client business objectives Maintain a deep understanding of Edelman capabilities, industry trends, and client businesses Be accountable for the success of cross-channel client campaigns from planning through reporting Execute all aspects of campaign management processes including campaign strategy, audience targeting, tagging recommendations, platform setup, delivery management (pacing, budget, spend, invoice tracking), analysis, and reporting Qualified candidates have most, if not all, of the following 3+ years of digital media experience across paid social, programmatic, digital video, and/or search campaigns Bachelor’s degree from an accredited college or university preferred Experience planning, recommending, and implementing strategic paid media campaigns across platforms such as LinkedIn, Meta, Reddit, Google Ads, YouTube, DV360, The Trade Desk, and other digital advertising platforms Experience developing integrated digital communications and marketing plans for B2B organizations, with a strong understanding of media strategy, evolving digital trends, and full-funnel marketing initiatives including brand awareness, audience engagement, demand generation, lead generation, and account-based marketing (ABM) programs. Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations Understanding of audience targeting, measurement frameworks, attribution methodologies, and media analytics Relevant experience in marketing, advertising, communications or digital media Strong research, writing, editing and client interaction skills Ability to manage multiple projects and priorities in a fast-paced environment while maintaining attention to detail The Team Is Here For You Our team currently includes … Fun first attitudes – because what’s the point of doing great work if aren’t having fun? Career pathing on the mind – whether you plan to stay for 2 years or 20 years we put your development and career goals as a priority Open space floor plan community – the best research happens with collaboration and sometimes that includes input from our non-research co-workers Broader communications exposure – you will get the opportunity to work alongside broader Edelman teams such as Corporate , Brand, Digital, Assembly, and more Open minds for new ideas and methodologies – maybe it’s not broken, but that doesn’t mean we can’t make it better Level agnostic – doesn’t matter if you are the boss or an intern, we are all in this together Global Reach – we have researchers you can tap into around the world $60,000 - $76,000 per year An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing. DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know. #J-18808-Ljbffr Edelman Intelligence