Freelance Web Designer

Job Description

Overview

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The Web Designer supports the design, development, and maintenance of client websites for a small marketing agency. This role focuses on building visually appealing, responsive, user-friendly websites and landing pages primarily using WordPress and Elementor.

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Working under the direction of the Web Lead, the Web Designer translates approved designs, brand guidelines, and project requirements into functional website experiences. The ideal candidate is proficient in Elementor, has a strong eye for design, understands website usability and responsive layouts, and can manage assigned projects and tasks independently while meeting established deadlines.

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This freelance/independent contractor position is a hands-on production role focused on website design, implementation, updates, and quality assurance—not overall web strategy or project ownership.

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Web Lead: Owns web strategy, technical architecture, estimates, priorities, complex integrations, and final approvals.

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Web Designer: Responsible for assigned page design, Elementor builds, responsive implementation, routine updates, and quality assurance.

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Content Lead: Owns content strategy, messaging, copy direction, and coordination of approved website content.

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Responsibilities

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1. Website design and development

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• Design, build, and update client websites using WordPress and Elementor.
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• Create responsive page layouts for desktop, tablet, and mobile devices.
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• Build website pages, landing pages, forms, headers, footers, pop-ups, and reusable templates as needed.
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• Translate approved wireframes, mockups, brand guidelines, and creative direction into functional web pages. 
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• Make design revisions based on feedback from the Web Lead and approved client requests.
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2. Responsive design and user experience

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• Ensure websites display and function properly across desktop, tablet, and mobile devices.
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• Apply credible layout, navigation, readability, and visual hierarchy principles.
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• Optimize page layouts for ease of use and clear calls to action.
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• Check buttons, navigation menus, links, forms, and other interactive elements. 
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• Identify and correct layout inconsistencies, spacing issues, and mobile usability problems.
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• Follow established accessibility practices, including appropriate heading structure, image alt text, contrast, and keyboard usability where applicable.
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3. Website updates and maintenance

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• Assist with routine website maintenance tasks within agreed scope.
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• Update existing content/pages, add new pages, landing pages, and other client-provided content. 
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• Implement approved design updates and website improvements.
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• Coordinate with the Web Lead before making changes that could affect site functionality, integrations, or live website performance.
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4. Quality assurance and testing

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• Review pages for visual consistency, layout accuracy, and responsive behavior before submitting them for review.
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• Test navigation, buttons, forms, links, embedded media, and other interactive features.
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• Check pages for broken links, missing images, formatting errors, and placeholder content. 
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• Verify that website changes display correctly across commonly used browsers and devices. 
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• Follow the agency’s staging, review, and publishing procedures.
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5. Basic website performance and SEO implementation

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• Apply basic on-page SEO practices as directed, including heading hierarchy, image alt text, descriptive page titles, and clean page structure.
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• Optimize image dimensions and file sizes to help support page performance. 
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• Implement approved calls to action, contact forms, and conversion-focused page layouts. 
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• Flag performance issues, accessibility concerns, and technical SEO problems that require specialized attention.
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6. Collaboration and project coordination

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• Report directly to the Web Lead for task assignments, project direction, priorities, and approvals. 
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• Communicate progress, questions, blockers, and estimated completion dates proactively. 
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• Collaborate with the agency’s Creative Director, Content Lead, and other team members as needed. 
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• Maintain accurate task statuses and project documentation in the agency’s designated tools.
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• Keep website assets, templates, and working file organized.
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• Protect client information and follow agency procedures for access management and confidentiality.
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Qualifications + Skills Required

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• Demonstrated proficiency in WordPress and Elementor.
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• Experience building and editing professional business websites and landing pages.
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• Strong understanding of responsive web design and mobile-first considerations.
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• Good eye for typography, spacing, layout, color, and visual consistency.
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• Familiarity with Elementor templates, containers, global styles, and reusable components.
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• Ability to troubleshoot common page layout and display issues.
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• Basic knowledge of HTML and CSS.
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• Understanding of website navigation, usability, and conversion-focused design.
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• Strong attention to detail and quality assurance skills.
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• Ability to manage multiple assignments and meet deadlines independently.
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• Clear written communication and willingness to receive and implement feedback.
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Preferred

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• Experience with Elementor Pro, where available.
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• Familiarity with WordPress themes, plugins, and staging environments.
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• Experience with Figma, Adobe Creative Cloud, Canva, or other design tools.
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• Familiarity with basic SEO, website accessibility, and page performance optimization.
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• Experience working with marketing agencies or managing websites for multiple clients.
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• Basic understanding of forms, CRM integrations, analytics tracking, and third-party embeds.
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• Familiarity with website backups, safe update practices, and version control or change management workflows.
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