Digital Marketing Manager

The Digital Marketing Manager is responsible for leading the strategy, execution, and optimization of digital marketing initiatives that drive aggressive growth for Quest Products brands across both owned and retailer-owned ecommerce platforms. This role oversees key digital partnerships, agency relationships, website ecosystems, and performance reporting, ensuring a cohesive, data-driven approach across the full consumer journey. This position plays a critical role in managing external platform, internal stakeholders, and agency partners to maximize visibility, engagement, and revenue growth while continuously improving the consumer experience. The Digital Marketing Manager position will have 5 key areas of responsibility: 1. Digital & Paid Media Strategy Own and manage digital and social advertising strategies and budgets in partnership with external agency partners. Oversee campaign planning, execution, optimization, and performance across paid media channels including search, social, programmatic, and emerging platforms. Manage and optimize campaigns across key digital partners including Ibotta, DoorDash, Instacart, Reddit, Bazaarvoice and other performance or retail media platforms. Serve as the primary point of contact for agency partners, ensuring alignment on strategy, execution, timelines, and performance goals. 2. Website & Digital Ecosystem Management Oversee Quest Products’ owned websites, including but not limited to brand websites, the privacy law firm and external developer agencies. Manage website operations within the Shopify platform, including backend functionality, wireframes, content updates, and integrations. Coordinate with IT, development agencies, internal design teams, and compliance partners to ensure site stability, accessibility, performance, and legal compliance. Own relationships with website vendors and development partners, ensuring accountability and timely delivery. Partner with the Ecommerce team to identify a promotional calendar for the e-comm Quest DTC brands. 3. Retailer-Specific Campaign Strategy & Sales Partnership Collaborate closely with Sales and ecommerce teams to grow revenue across retailer-owned ecommerce platforms, including Amazon, Target, Walmart, CVS, Walgreens, DoorDash, Instacart, and emerging partners. Partner with the Sales team to develop, execute, and optimize retailer-specific digital campaigns aligned to account priorities, promotions, and retailer objectives. Lead campaign strategy, planning, and execution across key retail partners, ensuring alignment between media investment, promotional calendars, and sales goals. Own budget management, optimization, and performance tracking for retailer-specific campaigns, making data-driven adjustments to maximize efficiency and ROI. Act as the central point of coordination between Sales, agency partners, and retail platforms to ensure seamless execution and consistent communication. Identify opportunities to expand partnerships, test new platforms, and scale high-performing channels. 4. DTC: Traffic, Conversion & Consumer Growth Design and implement digital initiatives that drive traffic, acquisition, conversion, loyalty, and lifetime value across owned and retailer platforms. Leverage paid search, SEO, affiliates, email marketing through MailChimp, subscriptions, and social activations to fuel sustained growth. Continuously test and refine strategies to improve consumer engagement and conversion across touchpoints. 5. Analytics, Reporting & Performance Optimization Establish goals and KPI’s for all digital campaigns that are both internal and external. Own end-to-end campaign reporting across all digital channels and partners. Oversee Google Analytics, dashboards, and reporting frameworks to ensure accurate tracking of performance, attribution, and ROI. Partner with agencies and internal stakeholders to analyze results, extract insights, and continuously optimize campaigns and spend efficiency. Develop and maintain executive-level performance dashboards to support data-driven decision-making. JOB QUALIFICATIONS: Minimum of 5-7 years of experience in various ecommerce and digital marketing functions ideally including prior experience with an entrepreneurial fast-growth company. Strong analytical skills able to build performance dashboards and budget forecasting/tracking, and to improve metrics over time. Key leadership characteristics: collaborative, drive for results, flexible, problem solver, strong communicator, eager to learn. Excitement and passion for being part of a fast-growing company backed by private equity. Experience working with various partners like iBotta, DoorDash, Instacart, BazaarVoice, Google (incl. Google Analytics), MailChimp, Amazon Attribution. EDUCATION & EXPERIENCE: Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred. At least three years of experience in a related field. JOB REQUIREMENTS: Full-time Some travel may be required It is the policy of Quest Products LLC to provide equal employment opportunity to all individuals regardless of their race, creed, color, religion, sex, age, national origin, disabilities, veteran status, marital status, sexual orientation, military status, genetic information, or any other characteristic protected by state or federal law. #J-18808-Ljbffr