CRM Campaign Lead, Sportsbook Lifecycle

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours Join a fast-moving team at the forefront of sports entertainment where you'll help shape dynamic, data-informed marketing campaigns across all customer products. As a CRM Associate on the Sportsbook Lifecycle team you'll manage campaign execution, partner closely with teams across Analytics, Product, and Engineering, and play a lead role during the most action-packed moments in sports. What You'll Do Setup and manage the performance of marketing campaigns across different teams. Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans. Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs). Execute structured A/B tests and lead analysis of results to maximize business impact. Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally. Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs. Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines. What You'll Bring Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field. At least one year of relevant marketing experience, preferably in the eCommerce or gaming industry. Exceptional analytical skills with the ability to clearly communicate results and define the next steps. Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints. Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools. Knowledgeable sports fan with polished copywriting and oral communication skills. Willing to work non-standard hours based on the sports calendar. Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.

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Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Work with Adiona