Marketing Automation Manager

Responsibilities The Marketing Automation Manager owns end-to-end execution of Happen Bank’s multi-channel customer journeys across email, SMS, and push for Personal Loans, Collections, and DebtIQ in Salesforce Marketing Cloud (SFMC) You’ll be a hands-on builder responsible for designing, testing, and delivering reliable outbound marketing experiences Beyond campaign delivery, you’ll help evolve our marketing capabilities from manual execution toward scalable automation, strengthening the journey architecture, deliverability strategy, and data flows that enable lifecycle programs to grow efficiently and reliably Own the end-to-end build and execution of multi-channel customer journeys across email, SMS, and push in SFMC for Personal Loans, Collections, and DebtIQ Design and maintain scalable journey architecture, including trigger logic, suppression rules, and data flows that support reliable campaign execution Drive deliverability strategy, including IP warming, domain diversification, sender authentication, and reputation management, to protect and improve inbox placement Build responsive, on-brand email templates and implement dynamic content using AMPscript, Liquid, merge tags, or similar approaches to personalize messaging at scale Write and execute SQL-based segmentation and audience logic that powers targeting and personalization across customer journeys Partner with Data and Platform teams to strengthen automation architecture and move lifecycle marketing from manual campaign execution toward durable, scalable infrastructure Use AI tools to accelerate QA, personalization, and testing, identifying opportunities where automation can reduce manual work without compromising quality Monitor journey and campaign performance, translate results into clear recommendations, and ensure execution complies with applicable data privacy and marketing regulations Benefits Untracked vacation for salaried employees, which means take it when you need it, and generous paid time off for hourly team members A hybrid work model that balances in-office and work from home Leading health and safety protocols related to COVID, including complimentary at-home testing kits from Cue Health for those coming to the office Up to 16 weeks paid leave for new parents, plus a fully paid, phased return-to-work policy for qualified leaves Mothers Rooms and hospital-grade pumps in every LC office Generous and varied mental health benefits Wellness program with cash incentives — earn up to $75 per month for being active Paid volunteer time and donation matching Onsite gym, locker room, bike room, and fitness classes (depending on location) Café with our own in-house barista Stocked pantries with healthy snacks and drinks Technology-forward and collaborative office spaces Requirements 4+ years of experience in marketing automation, lifecycle marketing, or a related field Hands-on expertise with enterprise email service providers and marketing automation platforms, ideally Salesforce Marketing Cloud, with experience owning customer journeys end-to-end You actively look for ways AI can improve analysis, QA, personalization, and automation while applying sound judgment around accuracy, customer data, privacy, and where human validation remains essential Bachelor's degree or higher, or equivalent combination of education and experience You collaborate effectively across Marketing, Data, Product, and Platform teams and adapt your approach based on feedback and context Strong SQL skills with the ability to independently translate segmentation and targeting logic into scalable audience definitions Strong understanding of deliverability fundamentals, including IP warming, domain reputation, and sender authentication, and how execution decisions affect long-term inbox performance You take ownership of build quality, proactively identifying and resolving issues before campaigns launch Experience with AMPscript, Liquid, or similar personalization technologies at scale Experience in a regulated industry, ideally financial services or lending Exposure to CDP or broader MarTech platform migrations #J-18808-Ljbffr