Brand Marketing Coordinator

Job Description

Job Description

ABOUT THE ROLE

Rookwood is seeking a Brand Marketing Coordinator to help bring our campaigns, product launches, and seasonal storytelling to life across social media and email. Day to day, you’ll translate our full product assortment—from everyday pieces to one-of-a-kind releases, collaborations, workshops, and events—into cohesive content that aligns with Rookwood’s brand aesthetic and positioning. This is a role for someone who is both highly creative and highly organized, with strong visual instincts and an eye for elevated digital storytelling.

Rookwood designs, produces, and sells its pottery all under one roof, which means there’s no shortage of stories to tell, and you’ll have the support of a brand team that wants to tell them well. You’ll be joining alongside an in-house photographer and graphic designer who partner with you on bigger campaigns and projects, while you lead the day-to-day content that keeps our channels active. The goal is consistent, compelling content that’s informed by what’s working: studying the data, evolving with the platforms, and always staying open to trying new things within the brand.

This is an in-person role based at Rookwood’s headquarters in Cincinnati’s Over-the-Rhine neighborhood, steps from Findlay Market.

KEY RESPONSIBILITIES

• Support the execution of integrated marketing campaigns across social mediaandemail marketing.
• Manage and execute organic social media content across key platforms including Instagram, Pinterest, Facebook, and TikTok.
• Spearhead the development and growth of Rookwood’s TikTok presence, building the channel from the ground up with a clear point of view, content strategy, and posting cadence.
• Capture, edit, and publish compelling short-form video content that reflects Rookwood’s brand aesthetic and storytelling approach.
• Develop andmaintaincontent calendars that support launches, seasonal storytelling, events, workshops, campaigns, and product releases.
• Adapt campaign messaging and creative across multiple channels to ensure a cohesive brand experience across social mediaandemail.
• Assistin the execution of email marketing campaigns inKlaviyoagainst an established calendar, including content coordination, copy support, and building and scheduling sends.
• Support product launches and digital campaigns through coordinated storytelling across social mediaandemail channels.
• Collaborate closely withthe Brand Teamtoidentifycontent opportunities and support campaign needs.
• Proactivelyidentifyand capture behind-the-scenes moments across the factory, studio, retail store, events, and product launches.
• Contribute content ideas and creative concepts that support audience engagement, product discovery, and brand growth.
• Monitor social media trends, platform updates, and evolving best practices in short-form content and digital storytelling.
• Track and report on content and campaign performance across channels, using insights to helpoptimizefuture marketing efforts.
• Assistwith partnerships, collaborations, launches, workshops, and brand activations.
• Maintain organized workflows, timelines, and communication across projects to support seamless campaign execution.
• Act as a steward of the Rookwood brand, ensuring consistency in voice, tone, visual presentation, and customer experience across all marketing channels.

SUCCESS IN THIS ROLE LOOKS LIKE

• Thoughtful, visually compelling content that aligns with Rookwood’s brand aesthetic and positioning.
• Strong execution of integrated campaigns across social media, email, and digital brand channels.
• Proactive communication, organization, and ability to keep projects moving forward independently.
• Consistent delivery of high-quality content and marketing support in a fast-paced environment.
• Growth in audience engagement, brand reach, and campaign performance across channels.
• An ability to think beyond individual posts and contribute to larger brand storytelling and campaign goals.

QUALIFICATIONS

• 1–3years of experience in brand marketing, social media, content creation, digital marketing, or campaign coordination within a lifestyle, interiors, luxury, hospitality, design, or e-commerce brand.
• Strong understanding of social media platforms, content trends, and short-form video best practices.
• Experience capturing and editing short-form content for social platforms, including Reels and TikTok.
• Excellent copywriting and communication skills, with the ability to adaptmessagingacross channels.
• Highly organized with strong project management and time management skills.
• Ability to work collaboratively across teams while alsooperatingproactively and independently.
• Strong visual instincts and understanding of elevated brand aesthetics and digital storytelling.
• Experience with email marketing platforms such asKlaviyois preferred.
• Familiarity with Shopify or other digital commerce platforms is preferred.
• Experience withFigma,Later, Canva,CapCut, or similar tools.
• A strong interest in interiors, craftsmanship, luxury, design, and lifestyle branding is highly preferred.