VP of Sales (Leadership)- Genetics/ Whole Genome Sequencing

Job Description

Vice President of Sales, North America

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As Vice President of Sales, North America , you will lead the organisation’s regional sales strategy, build a high-performing commercial team and drive sustained revenue growth across healthcare, genomic laboratories, academic medical centres and life sciences organisations.

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With a focus on Clinical Genomics, Whole Genome Sequencing, Molecular Diagnostics and Precision Medicine , you will expand strategic customer relationships and accelerate adoption across North America.

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This is an opportunity for an accomplished sales leader who has demonstrated commercial success and is ready to take broader ownership of people, performance and market expansion. Working closely with executive leadership, you will shape the sales organisation and establish the foundations for its next stage of growth.

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Key Responsibilities

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• Develop and execute a North American sales strategy with clear revenue targets, market priorities and growth plans.
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• Recruit, lead, coach and develop a high-performing sales team, building a culture of accountability, ambition and collaboration.
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• Own regional sales performance, revenue delivery, pipeline management and forecasting.
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• Establish scalable sales processes, account planning and performance measures that support predictable growth.
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• Drive customer acquisition and expand strategic accounts across hospitals, genomic laboratories, academic medical centres and life sciences organisations.
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• Build trusted relationships with senior clinical, scientific and commercial decision-makers.
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• Advance commercial opportunities supporting whole genome sequencing adoption within clinical genomics, precision medicine and life sciences.
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• Lead complex sales opportunities and commercial negotiations from initial engagement through to agreement.
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• Identify new markets, sales channels and partnerships that accelerate adoption and revenue growth.
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• Work with scientific, product, marketing and customer success teams to support customer evaluations, adoption, retention and account expansion.
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• Partner with executive leadership to shape commercial strategy, hiring priorities and investment decisions.
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• Represent the organisation at industry conferences, scientific meetings and executive customer engagements.
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What We’re Looking For

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Required

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• Proven sales leadership experience in Clinical Genomics, Whole Genome Sequencing, Molecular Diagnostics, Precision Medicine or a related life sciences field.
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• A demonstrated track record of delivering revenue growth and achieving ambitious sales targets.
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• Experience recruiting, leading and developing successful sales teams.
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• Success managing complex sales cycles involving clinical, scientific, operational and procurement stakeholders.
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• Ability to engage credibly with laboratory directors, clinical geneticists, healthcare executives and life sciences leaders.
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• Understanding of whole genome sequencing applications and workflows , including customer adoption needs within clinical and research settings.
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• Strong commercial judgement, negotiation skills and experience closing strategic customer agreements.
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• Experience implementing effective sales processes, CRM discipline, pipeline reviews and forecasting.
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• Strong understanding of the North American healthcare, diagnostics, genomics or life sciences landscape.
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• Ability to combine strategic leadership with hands-on involvement in key accounts and commercial opportunities.
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Preferred

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• Experience building or scaling a sales organisation within a startup, scale-up or high-growth environment .
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• Demonstrated success entering new markets or launching new products and commercial initiatives.
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• Existing senior relationships across healthcare, diagnostics, pharma, life sciences or academic organisations.
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• Experience commercialising whole genome sequencing solutions , genomic analysis platforms or related services.
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• Experience in Human Genetics or selling scientifically complex products and solutions.
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• An advanced scientific or business degree, such as a PhD, MSc or MBA .
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Who You Are

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You are a builder and growth leader .

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You know how to set a clear direction, attract strong talent and develop people who consistently deliver. You create a culture where expectations are clear, performance is measured and success is shared.

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You are commercially driven, scientifically credible and comfortable engaging with senior stakeholders. You understand the opportunities and adoption challenges associated with whole genome sequencing and can translate complex scientific capabilities into clear customer value.

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You thrive in environments where you can take ownership, operate with autonomy and have a direct impact on growth. You can introduce the structure needed to scale while preserving the pace and adaptability of a growing business.

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This role is best suited to an established sales leader who wants to build and lead a regional commercial organisation, influence business strategy and turn market opportunity into sustained revenue growth.

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