Paid Media Strategist (Google Ads & Facebook Ads) Hybrid

Paid Media Account Manager

The Paid Media Account Manager is a full-time position responsible for the day-to-day management of our client's paid marketing initiatives. This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms.

Responsibilities:

• The Account Manager is expected to 'own' client communication, including email, face-to-face, and video conference meetings. They will present deliverables, campaign strategies, and tactics on a recurring basis
• If available, the Search Manager will direct and lead all search optimization managers assigned to client account(s)

Strategy and Implementation

• Understand the client's product and their marketing objectives and goals.
• Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
• Follow established Four15 Digital search process framework
• Work closely with other internal and external departments to develop fully integrated search campaigns

Account Management and Reporting

• The Paid Search Manager will be required to 'own' all aspects of their clients' accounts
• Establish and update budgets caps and ensure accounts are pacing properly
• Create and execute against the 'optimization calendar', which includes negative search term optimization, ad testing, keyword expansion, etc.
• Present ideas for future marketing expansion or optimization
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
• Create campaign insights for quarterly business reviews

SEM and General Advertising Knowledge

• Stay current on industry trends and best practices,
• Think creatively and develop tools and innovative tactics to improve efficiencies
• Aid in creation of new business presentations
• Work with, and in some cases direct, a team of cross-channel marketers.

Skills/Experience Required:

• 3+ plus years of paid campaign management experience required
• Bachelor's Degree (Math or Linguistic discipline preferred)
• Experience with Google Analytics
• Extensive experience with Google AdWords Editor and Bing Ads Editor
• Knowledge of all PPC metrics and definitions
• Technical and analytical mindset
• High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
• Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
• Excellent attention to detail and the ability to effectively multi-task
• Excellent written communication and interpersonal skills

Skills/Experience Preferred:

• Experience with Bid Management tools such as Marin or QuanticMind
• Experience with 3rd party tracking
• SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)
• Multi-lingual is a plus

Benefits and Perks

We recognize the value of a job well done, but we know you've gotta have time to leave work behind and cut loose with great people.

• Better than competitive compensation plans to increase your salary + bonus opportunities
• 401K match
• PTO that helps support work-life balance
• Paid holidays
• Medical Benefits
• Health
• Dental
• Vision
• FSA Plans
• Hybrid work schedule - 3 days in office / 2 days work remotely
• Milestone celebrations for you and your team
• Health & Fitness challenges
• Celebrate "4/15 Day" every year!
• Company-sponsored lunches
• Quarterly team bonding events (including off-sites and volunteer opportunities)
• Summer Friday's
• Unlimited career potential