Brand Manager

Brand Manager

The Brand Manager is a key contributor to the overall marketing team, responsible for defining and building the sales strategy for the assigned brand portfolio. They will have P&L responsibility and be tasked to develop annual brand plans and assure successful implementation of strategies and tactics to achieve divisional business results.

The position will report to the Sr. Director of Accounts.

Measures Of Success

• Developing business objectives and marketing plans for the assigned brand portfolio, reflecting the overall corporate goals; seamlessly executing the marketing plans to deliver against the brand, financial and share objectives
• Providing P&L management for the business, including weekly sales forecasts, pricing strategies, identifying margin improvements, and monitoring marketing expenditures, as well as providing reports to the Leadership Team to assure appropriate and timely decision-making
• Furnishing business analysis for the markets including sales program evaluations, market research, post-event reports (trip reports), and relevant and timely competitive intelligence; with regular status reports to their manager and/or the Leadership Team
• Directing the advertising and marketing agency partner(s) to successfully implement the brand strategies and tactics of the annual marketing plan
• Providing the field sales force with marketing and programing tools to assists with their demand creation needs throughout the distribution channel, such as sales training presentations, marketing collateral, new product launch materials, and annual customer programs
• Working as a multi-functional team leader to manage internal resources, assuring efficient execution of projects, including championing and managing new product launches for assigned brands
• Working closely with production schedulers, the plants, the warehouse, and quality control to ensure the best possible quality and the least possible back orders
• Working closely with customer service team to ensure accurate implementation of sales programs
• Representing the assigned portfolio as Brand Champion within company and industry, such as attending various industry events including consumer and trade shows, customer training meetings, and industry forums
• Working with Public Relations department to maximize positive publicity and minimize negative publicity

Ideal Candidate Attributes

• Bachelors degree (B. A.) from four-year college or university, preferably in marketing
• Must have at least 5 years of Marketing or brand management experience
• Experience managing a P&L and understanding ways to improve the business profitability
• Proficient in MS Office Suite (Outlook, Word, Excel, and PowerPoint)
• Exceptional project management skills and experience leading cross-functional teams
• Must be creative and possess excellent communication, interpersonal and analytical skills
• Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings
• Experience presenting to management and sales organizations
• Self-motivator able to deliver satisfactory work under limited supervision
• Ability to work in a constant state of alertness and safe manner
• Periodic travel will be required (approximately 30%)

Central Garden & Pet Company is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro, Aqueon, Best Bully Sticks, Cadet, C&S, Farnam, Ferry-Morse, Kaytee, Nylabone, Pennington, Sevin and Zo?con. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.