Marketing Lead

Responsibilities Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies Contributes to thought leadership and builds consensus among partners Adapts to and optimizes for a changing business environment Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications Coordinates and influences complex, multi-functional program teams Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives Acts as a point of contact with product and digital teams to coordinate strategy and development Makes decisions to ensure the business programs/initiatives and customer expectations are being met Requirements 5+ years of industry-relevant experience Proven success in delivering direct response campaigns that are optimized based on in-market testing results Experience in financial industry marketing Creative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges Innovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possible Strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment Experience leading strategic creative development that delivers business results Ability to bring multiple stakeholders together to activate around a common vision and build consensus among partners BONUS: Experience using SQL to create dynamic and personalized content; FinTech experience #J-18808-Ljbffr