Sr. Performance Marketing Coordinator

At CALPAK, we design travel goods that make moving through the world feel easier, more joyful, and more intentional. We’re a fast-growing, design-led DTC brand built at the intersection of function, style, and community — and growth marketing plays a critical role in how we show up, connect, and scale. CALPAK is looking for a detail-oriented and execution-driven Sr. Performance Marketing Coordinator to support day-to-day paid media operations across platforms including Google, Meta, TikTok, Pinterest, etc. This role will focus on campaign setup, trafficking, QA, and performance monitoring to drive efficient customer acquisition and revenue growth. This role reports to the Sr. Manager of Growth Marketing and will play a key part in ensuring campaigns are launched accurately, tracked properly, and continuously optimized through ongoing testing and iteration. The ideal candidate is highly organized, proactive, and comfortable managing multiple workstreams in a fast-paced environment. Proficiency in Excel and/or Google Sheets is required, along with a strong attention to detail and interest in performance marketing and creative execution. Responsibilities Execute end-to-end campaign setup and trafficking across Meta, TikTok, Pinterest, Google, and other platforms (including ad setup, naming conventions, UTM tracking, and QA) Manage creative uploads, flighting, and asset organization across platforms Support development and execution of creative briefs and ensure assets are delivered on time and meet platform requirements Pull and compile weekly performance reports across channels, highlighting key metrics and trends Monitor campaign pacing daily and flag any performance or delivery issues Support budget tracking, spend pacing, and basic forecasting updates Assist with implementation and QA of tracking (pixels, conversion events, feeds) and vendor onboarding Maintain and update reporting dashboards and internal trackers Manage monthly invoice tracking and reconciliation Identify basic performance trends and flag optimization opportunities to the team Partner with internal teams (creative, brand, retention) to ensure alignment on campaign execution and timelines Maintain testing trackers and ensure new creative and campaign variations are launched on schedule Support Affiliate channel growth, including publisher evaluation, partner optimization, and newsletter sendouts Provide any additional support as needed Qualifications 3-5 years of relevant paid marketing experience Bachelor’s Degree in marketing or related field or equivalent experience Highly organized with strong attention to detail Comfortable managing multiple tasks and timelines simultaneously Strong Excel/Google Sheets skills (data organization, basic analysis) Clear communicator with a proactive, problem-solving mindset Ability to follow processes while also identifying opportunities to improve efficiency Proven track record of quickly diagnosing performance issues and adjusting tactics in real time Expertise in creative from conception to analytic results that can help drive ad performance Proactive problem solver with the ability to troubleshoot and/or elevate issues effectively Proven success in working cross-functionally with all levels and effectively communicating/presenting Detail-oriented, "can do" attitude, and passionate about growth in a fast-paced environment A highly collaborative, driven, and team-oriented individual who is comfortable with new situations and highly iterative projects DTC / in-house, and/or fashion and apparel experience is a plus Must be able to commute to CALPAK HQ in Gardena, CA Why CALPAK: Benefits & Perks Annual bonus plan Medical, Dental & Vision insurance 401K w/ company matching Life insurance & Disability coverage Accrued paid time off & floating holidays Monthly wellness credits Dog friendly office Employee discount Benefits and incentive compensation may be subject to other requirements and conditions #J-18808-Ljbffr