Social Media Specialist

Job Description

Job Description

PURPOSE:

This entry-level position supports communication and marketing efforts by creating social media content according to project specifications. This position is responsible for managing social media accounts across various platforms. The incumbent must create content for use on all platforms, as well as keep statistics on platform growth and other relevant KPIs. This role requires leveraging creativity and technical expertise to translate concepts into visual narratives. This is a full-time, benefits-eligible position.

ESSENTIAL JOB FUNCTIONS, DUTIES, & RESPONSIBILITIES:

• Collaborate with team and CAEHS faculty/staff to develop and post social media content relevant to current LUCAEHS initiatives.
• Create posts for various social media platforms.
• Record, edit, and create video/photo content for social media.
• Assist with writing and editing articles for CAEHS/LU websites as needed.
• Comply with all federal, state, and university reporting requirements.
• Ability to travel some weekends and evenings to outreach centers around the state of Missouri.
• Perform other duties as assigned by the Director or Dean.

KNOWLEDGE, SKILLS, & ABILITIES:

• Content Creation & Scheduling: Developing, designing, and writing engaging content (text, image, video) for daily posts.
• Community Management: Acting as the "voice" of the brand, engaging with followers, answering questions, and responding to messages and comments.
• Analytics & Reporting: Tracking key metrics to evaluate campaign success and using data to refine strategies.
• Strategy Implementation: Executing social media campaigns that align with broader marketing goals.
• Trend Monitoring: Staying updated on social media trends, algorithm shifts, and new platform features to maintain relevance.
• Strong attention to detail.
• Ability to work with minimal supervision; must be a self-starter.
• Proficiency with Microsoft Office, Adobe Suite, Canva, and OneDrive.
• Proficiency with DSLR cameras and all accompanying equipment and software.
• Strong knowledge of social media platforms, including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.
• Ability to work with people from diverse backgrounds.
• Excellent time management and organizational skills.

QUALIFICATIONS:

• Valid driver's license and clean driving record.
• Bachelor's degree in communications, journalism, marketing, or equivalent.

PHYSICAL DEMANDS:

• Prolonged periods of sitting at a desk and working on a computer.
• Prolonged periods of standing and walking, sometimes outdoors.
• Ability to lift up to 25 lbs.
• Position involves occasional travel and evening or weekend work

This job description is not intended to be a complete list of all responsibilities, duties or skills required for the job
and is subject to review and change at any time, with or without notice, in accordance with the needs of Lincoln
University. Since no job description can detail all the duties and responsibilities that may be required from time to
time in the performance of a job, duties and responsibilities that may be inherent in a job, reasonably required for its
performance, or required due to the changing nature of the job shall also be considered part of the jobholder's
responsibility.