CRM & Lifecycle Marketing Specialist

Position Overview Our client, a fast‑growing consumer services company, is looking for a CRM & Lifecycle Marketing Specialist to help execute and optimize customer communication campaigns across email, SMS, promotions, and retention marketing channels. Job Description CRM & Lifecycle Marketing Specialist Email, SMS & Customer Retention This role is ideal for someone who enjoys building campaigns, analyzing performance, testing new ideas, and driving measurable business results through direct‑response marketing. Working closely with marketing and leadership teams, you'll support customer engagement, retention, lead nurturing, and promotional initiatives while helping improve campaign performance and overall ROI. This is a highly hands‑on role focused on execution, testing, and optimization. What You’ll Do Email Marketing & Customer Communications Build, schedule, and execute email marketing campaigns Support promotional, retention, and reactivation initiatives Assist in developing automated email journeys and follow‑up sequences Test subject lines, messaging, offers, creative, and send times to improve performance Monitor key metrics including open rates, click‑through rates, conversions, and engagement SMS Marketing Create and deploy SMS campaigns for promotions, customer engagement, and retention Support customer reactivation initiatives through text marketing Ensure compliance with opt‑in and messaging requirements Test messaging strategies to improve response and conversion rates Lead Nurturing & Retargeting Execute outbound campaigns to leads and customers through email and SMS channels Support lead reactivation and promotional outreach efforts Assist with list management, segmentation, and campaign targeting Collaborate with internal teams to improve lead engagement and conversion opportunities Campaign Operations & Deliverability Maintain audience lists and customer data used in marketing campaigns Monitor campaign health, deliverability, unsubscribe rates, and engagement metrics Support email infrastructure best practices, including list hygiene and sender reputation management Help troubleshoot campaign performance and identify optimization opportunities Analytics & Optimization Track and report campaign performance metrics Analyze results and identify opportunities to improve engagement, retention, and conversion rates Participate in ongoing A/B testing and campaign optimization efforts Help measure ROI and overall effectiveness of marketing initiatives Required Qualifications 3+ years of experience in email marketing, CRM marketing, lifecycle marketing, retention marketing, or related digital marketing roles Experience building and executing email and/or SMS campaigns Strong understanding of campaign testing, segmentation, and performance optimization Comfortable working with marketing data and reporting metrics Strong attention to detail and project management skills Self‑starter who enjoys a fast‑paced, results‑oriented environment Ability to be on‑site at least 1 day/week in Edison, NJ Preferred Qualifications Experience in one or more of the following industries: Automotive Warranty Insurance Financial Services Lead Generation Affiliate Marketing Call Center Operations Experience With Tools Such As Klaviyo HubSpot ActiveCampaign GoHighLevel Twilio Mailchimp SendGrid Zapier #J-18808-Ljbffr Method Recruiting, a 3x Inc. 5000 company