Technical Sales

Job Description

Job Description

At Cross Company, we don’t just show up for work—we show up for a company we actually own. As a 100% employee-owned industrial technology leader, we provide specialized expertise in automation, hydraulics, precision measurement, and more that keeps the world’s manufacturers moving.

We operate on the principle of Servant Leadership: we hire smart, driven people and then get out of their way so they can do what they do best. When you join the Cross team, you aren't just an employee; you’re an owner-associate in a stable, transparent, and high-performance environment where your voice truly matters.

Purpose: This individuals mission is to develop new business within a defined territory with the primary focus being heavy capacity, industrial scales . Application Specialists will communicate to customers and prospects the different products and solutions of Cross and how it applies to their measurement needs. This is an outside sales role designed for self motivated individuals who can work independently and with a team.

Essential Functions

• Responsible for generating product revenue within the territory from new and existing customers.

• Visit territory customers and prospects to:

  • Develop and build the business that Cross does with that customer or prospect.

  • Create opportunities to meet with customers and prospects and win their business.

  • Identify the explicit needs of those customers that Cross can meet and identify the relative value of fulfilling those needs and determining the most effective way for Cross to meet that need.

  • Develop presentations and communicate Cross capabilities and how that adds value to them and their organization.

  • Respond to customer’s requests for quotes by submitting quotations to customers for Product applications, or turn the particular project over to the appropriate Cross team member.

  • Train the customer/prospect on the best, most effective way for them to interface with Cross to meet their needs.

• Develop a list of top 10 Precision Measurement Customer Targets and work to win that business

• Internal to Cross:

  • Complete and submit all reporting, including quote logs, territory development plans, commission reports, etc on time and accurately.

  • Participate in Sales and Service team meetings playing the role of team leader where assigned.

  • Report to management customer feedback, market trends, competitive intelligence, and changes to customer’s businesses that affect Cross.

Measurables:

• Product sales revenue growth

• New Service Business attained

• Quote volume and percentage of quotes closed

• The creation of leads and the development of transitioning a lead to a customer

• Annual performance reviews, feedback from customers, prospects, and peers.

Required Education & Experience

• Bachelor’s degree in business or a related field

• 3-5 years of post collegiate experience in Sales – outside sales experience a plus!

• Previous experience selling technical products within manufacturing markets is a plus!

• Presentation, written and personal communication skills

• A focus on high quality outcomes and business profit

• Exceptional quantitative and analytical skills and PC proficiency

• The ability to think creatively, take initiative, multitask and manage projects under pressure

• An unwavering persistence, commitment, passion and enthusiasm for this work.

Required Behavioral Competencies

• Customer Focus

• Collaborates

• Communicates Effectively

• Manages Complexity

• Drives Results

• Servant Leadership

Physical and Mental Requirements:

• The ability to sit, stand, and walk for extended periods of time

• Ability to speak, write, and utilize a PC effectively.