Marketing Specialist

Marketing Specialist

The Marketing Specialist drives hands-on tactical marketing support to drive lead generation, client retention, and brand engagement in North America. Execute digital/offline campaigns, leverage global assets, and foster cross-team synergy for unified GTM—while operating resourcefully in a fast-paced, matrix environment.

This is a full-time Monday to Friday position. The hours are 8:00 am until 5:00 pm. Monday to Wednesday in office at our Houston location; Thursdays/Fridays are remote/work from home days.

Key Responsibilities

Marketing Execution & Content (Hands-On)

• Execute tactical client communications using existing platforms and global assets to share International SOS thought leadership, news, events, service updates, and utilization/retention messaging.
• Work closely with the Product Manager/Team to develop and refine marketing collaterals (digital, print, social assets, subtitled videos, flyers, sales tools) that accurately and compellingly represent Medical Services (MS) products and capabilities (e.g., onsite/remote medical services, medical supply solutions, occupational health programs, telemedicine, emergency response, customized health kits, and workplace safety solutions).
• Support Sales by generating and nurturing high-quality, manageable leads through targeted outreach and retention programs for existing clients.
• Create/adapt onboarding materials, retention assets (e.g., monthly educational/promotional content, health awareness flyers, webinars), and sales tools that align with local needs and properly showcase MS products/capabilities—collaborating with Product Manager/Team as needed to ensure technical accuracy.
• Manage regional social presence (e.g., LinkedIn posts 3–4x/month in English/Spanish) and support client engagement initiatives, building on best practices within the region.
• Collaborate with global HQ digital/web stakeholders and the Product Manager/Team to ensure MS capabilities and products are accurately, clearly, and effectively represented on the new/updated US website (e.g., reviewing and contributing to product descriptions, case studies, capability pages, SEO-aligned content focused on North America/US client needs).
• Work with H3S marketing team to coordinate efforts, such as joint newsletters, email sends, database segmentation, and unified client messaging to avoid overlap.
• Ensure all materials adhere to corporate branding guidelines while adapting quickly for regional relevance and accurate product portrayal.

Digital & Tactical Campaign Execution

• Run and optimize lead generation, utilization, retention, and brand awareness campaigns using Eloqua and Salesforce—handling tactical setup of email nurtures, custom landing pages, lead scoring, segmentation, and reporting.
• Execute Account Based Marketing(ABM)-style tactics: Map and tier accounts, validate top targets with Sales, initiate targeted communications (e.g., "did you know?" emails, personalized outreach), track engagement, and iterate to next tiers without overwhelming the sales team.
• Implement database growth and online lead initiatives through structured email marketing and organic channels.
• Use AI tools for efficiency (e.g., content drafting, image generation, basic market/competitor monitoring with verification) and stay open to advanced CRM automations.

Events & Engagement Support

• Maintain the regional events calendar and support placement at key industry conferences/professional organizations (e.g., speaking slots, booth presence) using global resources where possible.
• Assist with client-facing events or webinars to support local sales—handling logistics coordination (registration, invitations, basic signage/collateral), list segmentation, and follow-up in collaboration with stakeholders.
• Focus on high-impact, low-complexity events rather than large-scale production.

Performance Tracking & Continuous Improvement

• Monitor campaign performance, track key metrics (leads generated, engagement, ROI), and perform basic A/B testing to refine tactics.
• Produce regular reports on marketing activities and lead gen KPIs (including Group monthly reporting for North America Medical Services).
• Conduct light research/analysis (markets, competitors, verticals) to inform tactical decisions and integrate insights into ongoing execution.

About You

Required Skills and Knowledge • Hands-on B2B marketing experience (5+ years preferred), with a proven track record in tactical execution (digital campaigns, email nurturing, content adaptation, lead generation) in services-oriented or resource-constrained environments.

Required Competencies • High-energy, self-motivated team player with a "startup spirit" — thrives on hands-on execution without heavy reliance on external support or agencies.

Required Work Experience • 5+ years hands-on B2B marketing experience (growth/demand gen in services preferred).