Senior Analyst, Development Strategy and Analytics

Senior Analyst, Development Strategy & Analytics

The Senior Analyst, Development Strategy & Analytics supports the Franchise Development organization by delivering high-impact analytics, performance insights, and strategic recommendations that enable data-driven decision-making. This role serves as a trusted analytical partner to Development leadership and the field sales organization by translating complex data into compelling stories, ensuring data integrity, and identifying opportunities to optimize sales performance, forecast accuracy, and growth strategy. The Senior Analyst independently analyzes internal and external data, synthesizes insights, and communicates findings through clear, executive-ready reporting and presentations. This role requires advanced analytical capability, strong business acumen, and the ability to work cross-functionally in a fast-paced environment with minimal supervision.

Key Responsibilities

• Sales Budgeting & Forecasting
• Support the development of annual sales goals, including quota setting for the sales organization
• Lead monthly and quarterly performance assessments and forecasts against budget, financial, and operational goals
• Identify trends, risks, and opportunities; consolidate insights and recommendations for leadership review
• Development Analysis, Research & Reporting
• Compile, analyze, and present research and insights using Excel, PowerPoint, and Word
• Support annual Franchise Disclosure Document (FDD) Item 19 performance summaries and ad-hoc analyses supporting deal execution
• Research competitor FDDs and develop comparative analyses of fees and cost of ownership
• Develop and enhance predictive pipeline and forecasting tools to support sales leadership
• Conduct market, geospatial, and opportunity analyses to assess development feasibility and brand growth
• Monitor and communicate industry, competitive, economic, and internal trends impacting development strategy
• Sales Team Support
• Respond to and prioritize analytical and data requests from field sales teams
• Develop and enhance tools and reporting to improve sales efficiency and effectiveness
• Support sales business planning by identifying target markets and hotel candidates in partnership with analytics teams
• Sales Training & Knowledge Enablement
• Assist in the development and deployment of sales training and onboarding programs
• Contribute to knowledge management resources to improve information sharing, particularly for new hires

Qualifications

• Bachelor's degree required (Business, Economics, Finance, Analytics, or related field preferred) or an equivalent combination of education and relevant work experience
• Prior experience in analytics, finance, operations, strategy, or a related analytical function preferred
• Advanced proficiency in Microsoft Excel; strong skills in PowerPoint and Word
• Experience working with CRM and BI tools, such as Salesforce and Tableau preferred
• Strong analytical, quantitative, and research skills with exceptional attention to detail
• Ability to synthesize complex data into clear, actionable insights
• Strong written and verbal communication skills; ability to present to senior leaders
• Excellent problem-solving and strategic thinking capabilities
• Ability to manage multiple priorities and work independently with minimal supervision
• Demonstrated ability to work cross-functionally and influence without authority

Salary Range

The salary range for this position is $75,000.00 to $88,000.00 annually.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

• North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
• Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
• Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
• Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice's Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice's Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver