Head of Campaigns & Content Technology (Salesforce Marketing Cloud)
$118.98k - $195.47kGuardian Life
- # Head of Campaigns & Content Technology (Salesforce Marketing Cloud)Applyremote type: Hybrid - In office 3 days per weeklocations: New York: Holmdeltime type: Full timeposted on: Posted Todayjob requisition id: R000109812# Role SummaryThe Head of Campaigns & Marketing Platforms is responsible for the strategy, delivery, operations, and modernization of Guardian's marketing activation ecosystem. This leader owns Salesforce Marketing Cloud, campaign technology, audience activation, and the integration of the marketing content supply chain into campaign execution workflows. The role partners closely with Marketing, Creative, Content, Analytics, Architecture, and Enterprise Platforms to improve speed-to-market, personalization, operational efficiency, and business outcomes.# Key Responsibilities### Marketing Platform Ownership* Own Salesforce Marketing Cloud as the enterprise platform for outbound marketing communications and campaign activation.* Lead platform strategy, roadmap, operations, support, governance, and vendor management.* Drive platform simplification and rationalization through consolidation of redundant technologies into Salesforce capabilities.### Campaign Technology & Delivery* Enable marketing teams to execute multi-channel campaigns at scale.* Manage campaign orchestration capabilities across email, audience activation, personalization, lead nurturing, and future digital channels.* Ensure campaigns are measurable, scalable, compliant, and operationally efficient.### Content Supply Chain Enablement* Partner with Creative & Content teams to connect campaign execution to the enterprise content supply chain.* Integrate Salesforce Marketing Cloud with Adobe Workfront, AEM Assets, Adobe Fusion, CRM, analytics, and other marketing platforms.* Improve content reuse, workflow automation, campaign throughput, and governance.### Platform Modernization* Lead migration initiatives including platform consolidations and capability rationalization.* Eliminate duplicate technologies and reduce operational complexity.* Drive adoption of AI-enabled marketing capabilities and automation.### Data & Personalization* Partner with Data, Analytics, and Architecture teams to enable audience segmentation, identity resolution, personalization, and campaign measurement.* Ensure marketing platforms leverage enterprise customer and prospect data effectively.### Leadership* Lead a team of engineers, developers, platform specialists, and vendor partners.* Establish engineering standards, operational excellence, and platform reliability.* Manage budgets, roadmaps, delivery commitments, and business stakeholder relationships.# Ideal Candidate Profile* 4+ years leading Marketing Technology platforms and teams.* Expertise with Salesforce Marketing Cloud.* Experience with campaign management, customer journeys, segmentation, and marketing operations.* Experience integrating marketing platforms with CRM, DAM, workflow, analytics, and content management solutions.* Strong understanding of marketing content supply chains and campaign execution processes.* Ability to lead platform modernization and technology rationalization initiatives.* Strong stakeholder management skills with Marketing, Analytics, Creative, and Technology leaders.* Experience building high-performing engineering and platform teams.**Location*** Three days a week at a Guardian office in New York, NY or Holmdel, NJ**Salary Range:**$118,980.00 - $195,465.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation. **Our Promise** At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards. **Inspire Well-Being** As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at *Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.* **Equal Employment Opportunity** Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law. **Accommodations** Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site. **Visa Sponsorship** Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future. **Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment** As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues. Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to View email address on click.appcast.io, making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via View email address on click.appcast.io, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here. **Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.**### About GuardianEvery day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com.
- J-18808-Ljbffr Guardian Life
Vacancy posted 1 hour ago
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