Associate Manager, Shopper Commerce

At Bel, we are not just a company—we are a company on a Mission, built on 160 years of bold innovation, family values, and a commitment to social purpose. With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, our snacking solutions bring more than joy; they want to serve as a force for good. Our U.S. Mission? To help close the critical 80% nutrition gap by making it easier for Americans to eat more fruits, veggies, and dairy as part of their daily lives. The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI; Brookings, SD; Traverse City, MI; and Nampa, ID. #IWorkForAllForGood JobDescriptionSummary The Associate Shopper Commerce Manager supports the development and execution of best-inclass omnichannel shopper marketing and commerce strategies that drive brand equity, household penetration and loyalty for Bel Brands, including fruit, vegetables, cheese and yogurts products. Reporting to the Senior Manager of US Shopper Commerce, this role partners closely with Brand Marketing, Sales and agency teams to help deliver innovative, data-driven programming that wins at the point of purchase – both in-store and online. This role will leverage insights, analytics and emerging tools (including AI) to support optimization of shopper engagement and help drive conversion, visibility, and category growth across priority retail partners. This is a highly cross-functional role requiring a proactive, solutions-oriented contributor who takes ownership, moves with urgency, and is motivated to build and scale impactful programs. EssentialDutiesandResponsibilities Supportthedevelopmentandexecutionoftheannualshoppercommercestrategy,integratingnationalbrandcampaignswithretailer-specificactivationplansacrossmultiplebrandsandcategories Leveragedata-driveninsightstosupportidentificationofgrowthopportunities,defineKPIs,andensurealignmentwithoverallcompanyobjectives. Cross-FunctionalLeadership&Execution: Serveasakeyday-to-daypartneracrossSales,Brand,DigitalCommerce,andagencypartnerstobringprogramstomarketwithspeedandexcellence. Operatewithastrongsenseofownership—proactivelyidentifyingopportunities,solvingproblems,andhelpingdriveinitiativesforwardwithmomentum. Supportdevelopmentofstrategicrelationshipswithkeyretailpartners(e.g.,Walmart,Target,grocery,club)tosecurebest-in-classplacement,programming,andconversion. Activelyengageingo-to-marketplanningandexecutionforproductlaunches,seasonalevents,andkeyinitiativesacrossthebrick&mortar,e-commerceandout-of-homechannels(e.g.,convenience,foodservice). PartnercloselywithSalesteamstoalignonretailerpriorities,unlockjointbusinessopportunities,andsupportdeliveryofmeasurablegrowth. Budget&ResourceManagement: Supportshoppercommercebudgetplanning,allocation,andROImeasurementforassignedaccounts. Trackandhelpensuredisciplinedmanagementofspendingacrossmedia,in-store,digital,andpromotionalinitiatives. Advancetestingandadoptionofnewcapabilitiesandtools(includingAI),forpersonalizedshopperengagement,measurement,andcontentcreation. Drivepost-campaignanalyticsandreportingtoinformfuturestrategiesandmaximizeeffectiveness. Continuouslytest,learn,andscaleprograms—bringingagrowthmindsetandfocusondeliveringmeasurableimpact. SkillsandQualifications Bachelor’sdegreeinMarketing,Business,orrelatedfield Minimum3+yearsofprogressiveCPGshoppermarketing,brandoromnichannelcommerceexperience Demonstratedabilitytoleadandsupportandexecutionofomnichannelprogramsacrossretailers. Strongorganizationalskillsandattentiontodetail,withabilitytomanagemultipleprioritiesanddeliverhigh-qualitywork. Exceptionalprojectmanagement,cross-functionalcollaboration,andanalyticalskills. Passionforpurpose-drivenbrandsandaninnovativemindset. Experienceworkingwithretailermediaplatforms,externalagencies,anddigitalcommercefundamentalsisaplus. WorkingConditions Workisperformedlargelyinahybridofficeenvironment.Hoursofworkwillgenerallybeduringregularbusinesshourswithatleast40hoursaweek.Attimestherewillbesomevariationinworkhoursduetospecialprojects,deadlines,andotherconcerns.Occasionaltravelmayberequired. Thephysicaldemandsdescribedherearerepresentativeofthosethatmustbemetbyanemployeetosuccessfullyperformtheessentialfunctionsofthisjob.Reasonableaccommodationsmaybemadetoenableindividualswithdisabilitiestoperformtheessentialfunctions. Acknowledgement Thisjobdescriptiondescribesthegeneralnatureandlevelofworkperformedbyemployeeassignedtothisposition.Itdoesnotstateorimplythatthesearetheonlydutiesandresponsibilitiesassignedtothejob.Theemployeemayberequiredtoperformotherjob-relateddutiesasrequestedbymanagement.Allrequirementsaresubjecttochangeovertimeandtopossiblemodificationstoreasonablyaccommodateindividualswithadisability. TotalRewards Bonusopportunity:20% 401kMatch PTO,Medical,DentalandVisioncoveragefromDayOne ThepreferredlocationforthesepositionsisNYCorChicago.Opentomarketswithmajorretailers(e.g.,Bentonville,Minneapolis) Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call View phone number on click.appcast.io. #J-18808-Ljbffr Bel Group