Marketing Specialist

Job Summary:

Valco Melton, a world leader in adhesive application and quality assurance systems, is seeking a Marketing Specialist to join the global Marketing team at our world headquarters in Cincinnati.

The primary responsibilities of this position will be split between graphic design and general marketing. The Marketing Specialist will serve as the lead for many of the graphic design projects in the department and will also play a key role in the implementation of marketing plans and strategies for specific B2B global markets.

This role is part of a global team and requires close collaboration with colleagues all around the company. The ideal candidate for this position will have proven graphic design skills, experience in Adobe Illustrator and Photoshop, some prior experience in Marketing, great attention to detail, solid organizational skills with initiative and follow-through, and an interest to build a career in an industrial manufacturing, professional, B2B environment.

Job Responsibilities:

• Plan and execute all stages of graphic design needs for digital and print media.
• Collaborate with internal colleagues to produce engaging and informational graphic content.
• Create marketing literature and graphic designs that adhere to brand guidelines and meet professional standards.
• Support the development and implementation of marketing and advertising campaigns.
• Assist with and occasionally manage trade show planning and coordination.
• Support marketing management by providing reports with data, market trends, and new product information.
• Research competitive products by analyzing their branding, visual communication, messaging, and advertising to understand their market positioning and identify new market trends and opportunities for creative differentiation.
• Monitor budgets by comparing and analyzing results with plans and forecasts.

Required Qualifications:

• Bachelor’s or Associate’s degree in Marketing, Graphic Design, or related field.
• Prior professional experience in Marketing (co-ops and internships are okay).
• Strong proficiency in Adobe Illustrator and Photoshop.
• Ability to travel occasionally. This will include traveling to customer facilities on occasion, traveling to Europe on an annual basis for team meetings, and occasional travel to trade shows.
• Ability to manage projects from start to finish individually and in collaboration with others.
• Experience managing multiple projects and deadlines.
• Ability to obtain/maintain a passport and travel to trade shows and events when needed.

Preferred Qualifications:

• Some familiarity with AdWords, SEO, and GEO.
• Experience marketing in a manufacturing environment.
• Fluency in a second language preferred.

Benefits Package:

• Medical, dental, and vision insurance.
• Vacation and personal time.
• 401(k) with employer match.
• Profit-sharing program.
• Life insurance.
• Short-term disability insurance.
• Professional development assistance.
• Employee assistance program.
• On-site fitness center and exercise amenities.