Paid Social Specialist

Job Description

Job Description

Competitive Benefits • Fitness Center Reimbursement • Product Discounts
*This is a hybrid role based out of/near Fargo

Who We Are:

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth. 

About the Role:

The Paid Social Specialist will support the day-to-day management and execution of Swanson Health’s paid social advertising programs. This role will be responsible for campaign builds, ongoing optimization, budget management, creative traffi cking, reporting, testing, and performance analysis across Meta and other relevant social platforms.

Manage day-to-day execution and optimization of paid social campaigns across Meta and other relevant social platforms.

What You'll Do:

• Build and launch new campaigns, audiences, ads, and targeting initiatives based on established strategy.
• Manage creative traffi cking and coordinate the launch of new creative assets across paid social campaigns.
• Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues.
• Conduct ongoing optimizations across bidding, budgets, audiences, placements, creative, and campaign structure.
• Analyze performance trends and provide actionable insights and recommendations to improve effi ciency and growth.
• Partner with the Director of Growth to execute structured testing plans across audiences, creative, messaging, and campaign strategies and evaluate results.
• Assist with forecasting, monthly budget management, and performance reporting.
• Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards.
• Partner with internal creative, social, infl uencer, merchandising, analytics, and marketing teams to support campaign needs and business priorities.
• Develop working knowledge of paid search campaigns and processes to provide cross-channel support as needed.
• Stay current on paid social platform, measurement, creative, and industry developments and identify relevant opportunities for the business.

What We Are Looking For:

• 2–4 years of hands-on paid social or performance marketing experience.
• Strong working knowledge of Meta Ads Manager and paid social campaign management.
• Experience with campaign setup, optimization, audience targeting, creative testing, budget management, reporting, and performance analysis.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• High attention to detail and strong organizational and QA skills.
• Comfortable managing multiple campaigns, priorities, and deadlines simultaneously.
• Ability to work independently while collaborating within a broader paid media team.
• Strong written and verbal communication skills.
• Experience with additional paid social platforms such as TikTok, Pinterest, Reddit, or other emerging platforms is a plus.
• E-commerce or direct-to-consumer experience is preferred.

Why Join Us:

• Join a trusted wellness company with more than 50 years of experience.
  
• Manage and optimize paid social campaigns across Meta and other platforms.
• Collaborate with creative, social, influencer, merchandising, analytics, and marketing teams.
• Help connect customers with quality wellness products through engaging digital campaigns.
• Make a measurable impact through creative testing, performance analysis, and campaign optimization.