Senior Manager, Content Creation - Technology & Intelligence

Senior Manager, Content Creation – Technology & Intelligence

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech.

The Senior Manager, Content Creation – Technology & Intelligence reporting into the Director of Global Sales Content Creation, will co-create the strategy, design, and execution of learning experiences that enable sellers to effectively leverage BD's commercial technology ecosystem and data insights. This role is accountable for translating complex tools, systems, and analytics into simple, intuitive, and actionable guidance embedded in the flow of work.

This leader ensures that technology and intelligence are not treated as standalone capabilities but are fully integrated into how sellers operate, driving adoption, improving decision-making, and accelerating productivity. By aligning closely with Commercial Technology, Sales Intelligence, and Sales Process teams, this role plays a critical part in enabling consistent, high-quality execution and delivering measurable commercial outcomes.

Key Responsibilities

• Serve as the global subject matter expert on how sellers leverage technology and data-driven insights to drive effective selling behaviors at scale.
• Architect and deliver end-to-end learning journeys that enable sellers to effectively use the commercial technology ecosystem (e.g., CRM, analytics, AI tools) across the full selling lifecycle.
• Establish global content standards and governance, ensuring consistency across regions and business units while enabling targeted local adaptation.
• Translate complex systems, tools, and data into simple, intuitive, field-ready guidance embedded in the flow of work.
• Integrate sales methodology, commercial processes, and enabling technologies into practical experiences that drive adoption, usage, and real-time decision making.
• Leverage modern modalities (AI-enabled learning, simulations, interactive tools) to reinforce digital selling capabilities and system adoption.
• Act as the enterprise integrator across Global Sales Process, Commercial Technology, Sales Intelligence, HR, and Regional/BU Enablement teams, ensuring alignment and activation.
• Partner closely with Global Technology and Sales Intelligence teams to translate product capabilities and data insights into actionable seller behaviors and workflows.

Measurement, Evaluation, & Continuous Improvement

• Translate enterprise instructional design standards into simple, actionable, system-enabled guidance that drives application and adoption, not just awareness.
• Shift the organization from training completion of metrics to technology adoption, usage, and performance outcomes.
• Define and track success metrics (e.g., tool adoption rates, active usage, pipeline quality, forecasting accuracy, deal velocity) and link learning directly to commercial performance.
• Identify adoption gaps and optimize enablement strategies to increase system utilization and reduce friction in the seller's workflow.
• Optimize the global learning ecosystem by streamlining content, eliminating redundancy, and simplifying how sellers engage with tools and insights.
• Continuously improve content based on usage data, field feedback, and evolving technology capabilities.
• Operate with a mindset of ownership, speed, and enterprise rigor, enabling rapid iteration and scalable impact.

Stakeholder Partnership & Adoption

• Build and sustain strong, trust-based partnerships across Global Sales Process, Commercial Technology, Sales Intelligence, HR, and Regional/BU Enablement teams to ensure alignment on priorities, tools, and delivery.
• Act as a strategic advisor to sales, technology, and intelligence leadership, embedding tools and insights into daily selling execution, not standalone training.
• Drive enterprise-wide adoption of commercial technology and data capabilities, ensuring tools are fully utilized and embedded in seller workflows.
• Lead cross-functional alignment on how technology and insights support "what good looks like" in selling behaviors, creating consistency in execution across the organization.
• Partner with regional and BU leaders to balance global standardization with local relevance, ensuring solutions are both scalable and practical.
• Lead change management and adoption strategies for new tools and capabilities, proactively addressing resistance and accelerating uptake.
• Establish feedback loops with field teams to identify adoption barriers, usability issues, and opportunities for simplification.
• Influence senior stakeholders to prioritize technology and intelligence initiatives that drive measurable business impact, using data and insights to inform decisions.

Preferred Requirements

• Proven experience in sales enablement, training, field coaching, or commercial excellence within healthcare or B2B environments.
• Proven experience in business/commercial roles, sales, business development, or cross-functional commercial initiatives in a matrix environment.
• Strong understanding of CRM systems (e.g., Salesforce), sales methodologies, and adult learning principles.
• Results and growth-focused mindset with strong judgment, accountability, and decision-making abilities.
• Change management and innovation attitude and ability to build and sustain collaborative relationships.
• Project management experience preferred

Qualifications

• Bachelor's degree required
• 3-5 years of experience in sales enablement, sales capability, instructional design, or commercial roles within complex, global organizations (MedTech, Life Sciences, Technology, or similarly regulated industries preferred).
• Ability to influence without authority and communicate at an executive level to translate complexity into clear, actionable learning solutions.
• Advanced proficiency with Articulate Storyline, Camtasia, Captivate, and Microsoft Word/Excel/PowerPoint; strong familiarity with other authoring tools
• Experience developing eLearning modules, documentation, presentations, and training materials maintained in an LMS
• Veeva Vault experience preferred

Leadership & Personal Attributes

• Commercially grounded, people-first leader with strong business acumen.
• Curious, innovative, and comfortable pushing boundaries while navigating governance and risk.
• Trusted partner who can both collaborate and constructively challenge.
• Data-driven decision maker with the ability to translate insights into action.
• Clear, concise communicator with strong executive presence.
• High integrity, learning agility, and resilience in a fast-changing environment

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

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Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.