Senior Brand Manager

Are you an experienced Brand Marketing leader with expertise in AAA game launches, go-to-market strategy and platform partnerships across console and PC gaming?Join a global publishing team launching a major AAA PC and console title in North America. This is a senior marketing role responsible for defining brand positioning, driving go-to-market strategy and building key relationships with platform partners while leading consumer-facing campaigns from announcement through launch.About the roleYou will lead North American brand marketing strategy for a major upcoming AAA title, acting as the regional brand owner and go-to-market lead. Working closely with global publishing teams, you'll develop positioning, audience strategies and marketing plans tailored to North American players while ensuring alignment with broader global objectives.This role combines strategic brand leadership, platform relationship management, consumer insights and creative campaign execution.What you'll doBrand Strategy & Go-To-MarketDevelop and execute North American go-to-market strategies for a AAA title.Define brand positioning, messaging and audience frameworks.Lead campaign planning from announcement through launch and post-launch marketing beats.Partner with global publishing teams to localise and strengthen marketing strategies.Build scalable GTM frameworks and marketing best practices.Creative & Campaign ManagementLead creative agency relationships and campaign development.Review and approve trailers, key art, campaign assets and marketing materials.Coordinate cross-functional approvals across internal and external stakeholders.Ensure campaign execution aligns with brand vision and audience expectations.Platform PartnershipsDevelop and maintain strategic relationships with major platform partners.Coordinate merchandising opportunities, storefront initiatives and co-marketing activities.Lead platform communications and briefing processes.Represent the publishing business at industry meetings, events and strategic partner discussions.Consumer Insights & Market IntelligenceLead consumer research initiatives to better understand audience motivations and behaviour.Translate research findings into actionable marketing and positioning recommendations.Support influencer marketing initiatives and audience development strategies.Monitor market trends, competitor activity and platform opportunities.What we're looking forExperience8+ years of brand marketing experience within the video games industry.Experience supporting or leading AAA game launches.Proven success developing and executing go-to-market strategies.Experience working directly with console and PC platform holders.Experience managing agencies and large-scale marketing campaigns.SkillsStrong brand strategy and positioning expertise.Deep understanding of console and PC gaming ecosystems.Excellent stakeholder and relationship management capabilities.Strong consumer insight and audience development skills.Experience managing creative development and marketing asset production.Excellent communication and presentation skills.Ability to balance strategic planning with hands-on execution.Nice to haveExperience working within global publishing organisations.Experience collaborating with international teams.Familiarity with Asian gaming markets.Korean language skills.Working style / behavioursStrategic and commercially minded.Strong leadership and stakeholder management skills.Data-driven with a consumer-first mindset.Collaborative across regional and global teams.Comfortable operating in fast-moving launch environments.Passionate about games and gaming audiences.Why join?Lead North American marketing for a major AAA release.Own strategy and execution across one of the world's largest gaming markets.Build relationships with key platform partners and industry stakeholders.Work within a global publishing environment with significant visibility and impact.Competitive salary, bonus opportunities and comprehensive benefits package.Benefits401(k) with company matchingMedical, dental and vision coverageLife insuranceLong-term disability coverageHybrid working modelLocation: Los Angeles, California (Hybrid)Employment Type: Full-timeSalary range:$166,000 - $215,000 USD per annum + incentivesIf you're a senior games marketing professional who thrives on building brands, launching AAA titles and driving high-impact go-to-market strategies, we'd love to hear from you. Apply now or email Joe McKernan - View email address on click.appcast.io of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.