Senior Brand & Integrated Campaigns Manager

Senior Brand & Integrated Campaigns Manager

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta's unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world's leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world's leading investors, including a16z, Greylock, and Sequoia. Cresta's leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

About The Role

The Senior Brand & Integrated Campaigns Manager is a brand-new role at Cresta. Your job will be to tell our story in creative ways that break through the noise. Part storyteller, part creative driver, and part brand, ad, and integrated campaign strategist, it is your job to leverage all of the cool things happening at Cresta to increase brand awareness, reputation, and growth.

You'll work within a highly talented and creative Marketing organization to dream up, create, and execute on breakthrough campaigns incorporating video, visual, written, and social media content as well as out-of-home advertising. In partnership with the Head of Communications and the CMO, your job is to "own the narrative."

The right candidate will bring their own vision to this high-impact, high-ownership role. This job is perfect for a multi-talented creative thinker who is up for a challenge.

Responsibilities

• Design and drive integrated campaigns across social, digital, out-of-home, and events incorporating video, visual, audio, and written media
• Bring your experience leading highly visible brand campaigns to the role to help Cresta break through the noise with clarity and purpose
• Constantly dream up new storylines and creative tactics to get them in front of our audiences
• Partner across Communications, Content Marketing, Creative, Demand Generation, Field Marketing, and Product Marketing, and executive leadership to produce world-class strategies and content and bring them to market
• Constantly mine Cresta to uncover that next great untold story

Qualifications

• 5+ years experience in brand/integrated marketing, advertising, or creative strategy, including at least 1 year in enterprise tech.
• Experience executing complex multi-modal campaigns at top-tier organizations: show us your portfolio!
• Have worked on high-visibility brand and advertising campaigns for a B2B brand
• Experience driving messaging and storytelling for a fast-growing company
• Messaging excellence: you can communicate complex ideas simply
• Creative mindset: you are full of ideas and are savvy about what works on social media, video and static advertising including out-of-home, and in written media
• Detail-oriented: you care about your ideas being well executed
• Highly collaborative & self-directed: you know how to get things done
• Comfortable working with senior executives and pushing them outside of their comfort zone
• Coachable, resilient, and highly motivated to drive outcomes
• San Francisco Bay Area or New York City preferred; willing to work in the office a minimum of 2x per week

Preferred Qualifications

• Experience marketing software or AI products
• Video production capabilities
• B2C campaign experience

Perks & Benefits

• Medical, dental, and vision plans that are designed to fit you and your family's needs.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Monthly gym & phone allowance
• Work from home office stipend to help you succeed in a remote environment.
• Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $140K - $180K + Equity