Marketing Campaign Manager

CoderPad's mission is to create a more inclusive and strong tech community. How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity. We are looking for a Marketing Campaign Manager to join our Marketing team. What does a Marketing Campaign Manager at CoderPad do? This role is execution-focused and impact-driven. You will own the planning and delivery of multi-channel campaigns that directly influence pipeline while building sustainable brand awareness that fuels future demand. You will work cross-functionally with Sales, Content, Product Marketing, Marketing Ops, and Demand Gen to deliver campaigns that move buyers from awareness to opportunity. As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a marketing team to tell stories and run programs that build brand awareness and drive pipeline generation while enabling our customer facing teams. This role reports to the Director of Demand Generation. This role is located in North America and works EST hours. What you'll be doing: Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey. Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pages Content Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging. You don’t need to be a full-time copywriter but you know what strong content looks like and can produce and refine it effectively. You will: Develop strong value propositions aligned to persona and funnel stage Write high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form content Adapt messaging for awareness, engagement, and conversion stages Channel Performance Optimization: You are data-informed and comfortable optimizing campaigns. You understand that performance is measured by pipeline impact — not just activity metrics. You will: Manage budgets and pacing for your programs/channels Run A/B tests (subject lines, ads, landing pages) Optimize for CTR, CVR, CPL, and pipeline contribution Identify underperforming messages or assets and iterate quickly Marketing Automation & CRM Proficiency: You understand how leads move from campaign to pipeline. You ensure campaigns are trackable, measurable, and aligned to revenue reporting. Working knowledge of: HubSpot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals, Strong partnership with marketing and sales operations Project Management & Cross-Functional Coordination: You can independently drive campaigns from concept to launch. You will: Build campaign timelines, Coordinate across content, design, sales, ops, demand gen, and product marketing Manage multiple assets and deadlines simultaneously Keep launches on track in a fast-paced environment Manage and optimize campaign performance What you should bring: 3-5 years of experience Proven experience executing integrated demand generation campaigns Hands‑on channel experience across a mix of email, paid media, webinars, and landing pages Strong content development and messaging capabilities Experience optimizing campaigns based on performance data Working knowledge of HubSpot and Salesforce Ability to operate independently while collaborating cross-functionally Company Overview CoderPad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch in 2013. Through its simplicity, speed and accuracy, CoderPad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates – and more fairly! It works like an IDE to emulate real‑world scenarios and is easily personalized to specific team needs, ensuring a positive experience for both candidate and interviewer alike.That’s why top companies around the world, like Spotify, LinkedIn, and Lyft rely on CoderPad to help them prioritize quality talent and scale their hiring efforts. Benefits for You We are a geographically distributed company. We entrust every team member – personally and professionally. If you enjoy working with a diverse group that truly values team collaboration, we are interested in hearing from you. While these benefits are specific for full-time US-based employees , qualified candidates from other countries may be considered at CoderPad. All of the benefits below may not apply depending on an employee's country of residence and employment type, though appropriate compensation and benefits will still be offered. Meaningful work with high impact for a well-loved product Competitive, market-rate salaries Stock options with a 4-year vesting schedule Medical, dental, and vision insurance (90% covered for employees and dependents) Flexible Spending Account (FSA) 401K with profit sharing Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays Remote-friendly environment with monthly WFH stipend Parental leave (primary: 16 weeks; secondary: 12 weeks) Short- and long-term disability and life insurance coverage Choice of laptop computer Internal mobility and growth opportunities and more... CoderPad is committed to hiring the best talent. To work at CoderPad, employees must have the permanent and unrestricted right to work in their country of residence without needing present or future sponsorship from the company. If you meet this requirement, all applicants will be considered for employment regardless of race, color, national origin, religion, age, gender identity, sexual orientation, or veteran or disability status. Our goal is to be a diverse team that represents a variety of backgrounds and perspectives and a culture where everyone feels included. Research has shown that women and people of color are less likely than others to apply for a role if they do not meet 100% of the qualifications. Please know that we would still love to hear from you even if you feel you only are a 75% match. We promote a diverse and inclusive culture at CoderPad. #J-18808-Ljbffr