Marketing Specialist

Section 1: Position Summary The Marketing Specialist supports the execution, optimization, and measurement of marketing programs that advance business priorities, strengthen brand presence, and drive audience engagement. The role coordinates content, campaigns, operational processes, and stakeholder requests across multiple channels while applying sound judgment to prioritize work, evaluate effectiveness, and recommend improvements that support growth, scalability, and successful delivery. Section 2: Job Functions, Essential Duties and Responsibilities Manages marketing planning and communications calendars to balance priorities, align timing, and coordinate delivery across channels and stakeholders. Creates, manages, and publishes multi-channel marketing content-including digital, email, social, web, and print-that reflects brand strategy, supports program goals, and drives audience engagement. Partners with Sales and other cross-functional business stakeholders to understand needs, identify content gaps, and deliver marketing support that advances business and sales priorities. Leads campaign and content production, determining appropriate formats, timelines, stakeholders, and execution approaches to meet objectives. Supports marketing technology, project management, content management, and review/approval processes to enable consistent, efficient, and scalable execution. Collects, monitors, and analyzes marketing performance information-including campaign effectiveness, content engagement, lead activity, conversion indicators, and sales enablement outcomes-to provide actionable insights and support continuous improvement. Prepares and presents marketing updates, insights, recommendations, and campaign highlights to business partners, sales teams, and leadership audiences. Oversees fulfillment, vendor, budget, and operational processes as appropriate, identifying improvements and resolving issues that affect delivery, quality, or the client/stakeholder experience. Evaluates and prioritizes incoming marketing requests, applying sound judgment to balance competing needs and recommend practical solutions. Advocates for corporate and program brands by ensuring marketing materials are accurate, audience-appropriate, aligned with brand standards, and ready for internal or external use. Documents workflows, develops reference materials, and supports process improvements that increase consistency, scalability, onboarding, and knowledge sharing. Assists with other marketing initiatives, business priorities, and special projects as assigned. Supervision N/A Section 3: Experience, Skills, Knowledge Requirements Bachelor's degree in business, marketing, communications, or a related field, or equivalent work experience. A minimum of 5 years of marketing, communications, sales enablement, or related business experience. Strong content creation, messaging, editing, and brand stewardship skills across multiple marketing channels and audiences. Ability to partner with Sales and cross-functional business stakeholders to understand priorities, translate needs into marketing plans, and support growth-oriented initiatives. Data-driven mindset with ability to assess marketing effectiveness, interpret performance metrics, and translate insights into recommendations for improvement. Strong communication and presentation skills, including the ability to share updates, insights, campaign highlights, and recommendations with business partners and leaders. Proven project management, prioritization, and follow-through skills with the ability to manage multiple deadlines, requests, and stakeholders. Highly motivated, proactive, resourceful, flexible, and able to adapt to changing business needs. Strong organizational skills, time management, judgment, and attention to detail despite shifting inputs and deadlines. Experience using marketing, project management, content management, productivity, and/or analytics tools to support campaign execution and operational effectiveness. Solid understanding of marketing communications, sales alignment, external presence, and the role marketing plays in business growth. The national average salary range for this role is $65-95k in base pay, exclusive of any bonuses and benefits. This base salary range represents the low and high end of the salary range for this position. Actual salary offered will vary and may be above or below the range based on various factors including but not limited to location, experience, performance, and internal pay alignment. We do not anticipate that candidates hired will begin at the top of the range however, from time to time, it may occur on a case-by-case basis. Other rewards and benefits may include: 401(k) match Medical Dental Vision Paid-Time-Off #J-18808-Ljbffr