Product Marketing Specialist

Boston, MA Responsibilities Include (but Are Not Limited To) Develop strategic marketing campaigns to promote digital products and services. Create digital advertising campaigns (PPC, Social Media, Email, Media Buys, etc.) Use data to analyze the effectiveness of various marketing campaigns and develop new strategies as needed. Work closely with the marketing team, designers, and creatives to design and develop marketing materials such as videos, copy, display ads, etc. Analyze consumer trends and market research. Conduct rigorous research on consumer buying habits and preferences to identify potential new markets for products and services. Closely monitor KPIs such as (but not limited to) Lifetime Value and Cost Per Acquisition. Monitor user behavior and use the data collected to make applicable changes. Consistent review of the product’s UX/UI, test on multiple devices/browsers, and adjust accordingly. Detailed reporting of product performance metrics, including sales volume and profit margins. Work closely with the IT team to improve the product and fix any potential bugs or problems. Audit competitor products and marketing materials to identify opportunities for growth. Create and manage PPC campaigns across Google, Yahoo, and Bing. Track٫ report٫ and analyze website analytics. Write and optimize ad and landing page copy for paid search engine marketing campaigns. Remain current on marketing trends, best social media, and search engine marketing practices. Requirements Master’s degree (or foreign equivalent) in Marketing or a related quantitative field. 2 years of progressive work experience in search engine marketing and managing PPC campaigns across Google, Yahoo, and Bing. 2 years of progressive work experience with website analytics tools (e.g., Google Analytics, Ahrefs, Jira, SimilarWeb, Tableau). Demonstrated knowledge of HTML٫ CSS٫ and JavaScript development processes and constraints. *Demonstrated knowledge of marketing software skills (Adobe Creative Suite & CRM). Experience may be gained concurrently. **Demonstrated knowledge or experience is equivalent to at least 6 months of work experience as it cannot be learned during a reasonable period of on-the-job training. #J-18808-Ljbffr