Remote Senior Paid Media Manager - Hotels & Hospitality

Tiger Tracks is a fully remote performance marketing agency founded by former Google leaders and ranked #123 on the 2025 Inc. 5000. We are a team of approximately 27 people managing performance media, creator commerce, and analytics across major consumer brands. We move fast, operate lean, and build deliberately. About The Role We are engaging a Senior Paid Media Manager, Hotels & Hospitality (Contract) to drive performance and acquisition for our hotel clients. This role owns direct bookings across Google, Meta, CTV, and the metasearch ecosystem. Within 90 days, success looks like: clean feeds and tracking across every hotel property; a launched test roadmap spanning metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak, and HotelsCombined) and paid media (Google, Meta, and CTV); and a monthly reporting cadence that gives stakeholders a clear read on ROAS, commission efficiency, and incrementality. What You'll Do Metasearch Campaign Ownership Google Hotel Ads: manage property-level bidding, commission models (CPC, CPA, Commission per Stay), feed health, and connectivity-partner integration (Koddi, Sojern, Derbysoft, or similar). TripAdvisor: run Plus and Sponsored Placements, tune bid strategies, and optimize property-level performance. Trivago: manage CPC campaigns, monitor rate competitiveness, and keep profiles and imagery optimized. Kayak: operate managed campaigns, apply bid modifiers, and tune device and market-level performance. HotelsCombined (Wego): set up and manage campaigns with market-level bidding and rate parity monitoring. Google, Meta, and CTV Paid Media Plan and execute Google Ads across Search (brand and non-brand), Performance Max for Travel Goals, Demand Gen, Display, and YouTube. Maintain Google Hotel Center feed accuracy, resolve disapprovals, and improve price-accuracy scores. Run full-funnel Meta campaigns: prospecting, retargeting, Advantage+, and Dynamic Ads for Travel driven by property catalogs. Plan and buy CTV and programmatic video (e.g., The Trade Desk, DV360, Netflix Ads, YouTube CTV) with travel-intent targeting and geo-conquesting. Instrument measurement via GA4, GTM, Enhanced Conversions, and offline / booking-engine conversion imports. Reporting, Testing, and Stakeholder Management Own monthly planning, pacing, and forecasting across all paid channels. Build and maintain Looker Studio (or equivalent) dashboards covering channel performance, metasearch commission, and booking-funnel metrics. Run a structured test-and-learn roadmap covering bid strategies, audiences, creative, and landing pages, with clear hypotheses and readouts. Deliver weekly pacing snapshots, monthly performance readouts, and quarterly strategic reviews. Brief creative (static, video, CTV cut-downs) and partner with revenue and e-commerce stakeholders to protect rate parity and direct-channel economics. #J-18808-Ljbffr Tigertracks