Senior Paid Media Manager

Job Description

Job Description

KnowFully Learning Group is growing and is currently in search of a Senior Paid Media Manager!

KnowFully Learning Group provides comprehensive and engaging continuing education for professionals at all experience levels and support those preparing for certification exams. We service two main industries - Finance/Accounting and Healthcare. Our employees are innovative and passionate about learning. We embrace each other’s differences. Through our learning initiatives and teambuilding, we have created a great place to work. If you love what you do and want to work in an environment where hard work is valued, please apply!

KnowFully Healthcare is seeking a hands-on, strategic Senior Paid Media Manager to lead paid acquisition across a multi-brand portfolio serving licensed healthcare and wellness professionals. This role owns paid search (Google Ads, Microsoft Advertising) and paid social (Meta) strategy and execution, including campaign planning, creative testing, landing page alignment, tracking, optimization, and performance reporting.

The Senior Paid Media Manager will partner cross-functionally with brand marketing, SEO, lifecycle/email, creative, analytics, and web teams to scale efficient customer acquisition and revenue growth. A key priority in this role is transitioning paid media execution from agency to in-house with minimal disruption and improved operational rigor.

This position offers a starting salary of $115k per year, along with a comprehensive benefits package including health, dental, vision, life, disability, paid time off, and a 401(k)-retirement plan with employer match.

Working Conditions:

• Remote

Supervisory Responsibilities:

• None.

Duties/Responsibilities:

Paid Media Strategy & Planning

• Translate revenue goals into measurable acquisition strategies by brand, product line, and audience segment.
• Develop quarterly and monthly testing roadmaps aligned to CAC, CPA, and ROAS targets.
• Build channel forecasts and recommend budget allocations based on seasonality, launches, and performance trends.

Channel Ownership & Campaign Execution (Search + Social)

• Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager.
• Design and maintain clear account structures across multiple brands, including naming conventions and UTM governance.
• Execute full-funnel acquisition strategies, including prospecting, retargeting, branded and non-branded search, and high-intent capture.
• Maintain best practices for bidding strategies, audience segmentation, keyword management, negative keywords, placements, and experiment design.

Testing, Creative Performance & Landing Page Collaboration

• Lead structured creative testing in partnership with copy, design, video, and brand teams.
• Provide clear briefs grounded in performance data and translate results into repeatable frameworks.
• Partner with web and SEO teams to improve landing page conversion rates through messaging alignment and A/B testing.
• Maintain a documented experimentation cadence and archive learnings across brands.

Measurement, Attribution & Reporting

• Own conversion tracking accuracy across platforms, including GA4, Google Tag Manager, platform pixels, and offline conversion imports where applicable.
• Produce weekly performance summaries and monthly executive-level reporting on spend, CAC/CPA, ROAS, funnel conversion rates, and creative performance.
• Identify performance drivers and present clear, data-backed recommendations for optimization.

Budget Management & Agency Transition

• Manage and reallocate spend across brands based on performance and strategic priorities.
• Lead transition of paid media from agency to in-house, including account audits, documentation, knowledge transfer, and process creation.
• Evaluate and manage supporting vendors and tools as needed.

Process & Governance

• Develop scalable paid media processes, including QA checklists, launch workflows, reporting dashboards, and testing documentation.
• Establish brand safety guardrails and ensure adherence to healthcare-adjacent compliance and platform policies.
• Other duties as assigned.

Required Skills/Abilities:

• Analytical and detail-oriented with strong problem-solving skills.
• Organized and able to manage multiple brands and priorities simultaneously.
• Decisive, accountable, and comfortable operating autonomously.
• Collaborative and effective in cross-functional environments.
• Process-driven with a focus on continuous improvement.

Preferred Experience:

• Experience in healthcare education, professional education, subscription models, or regulated industries.
• Familiarity with CRM/lifecycle marketing platforms (e.g., HubSpot) and LTV analysis.
• Experience supporting creative strategy for performance advertising (static, short-form video, UGC-style creative).
• Experience building operational frameworks for paid media governance and experimentation.

Education and Experience:

• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent professional experience.
• 5+ years of progressive experience in performance marketing with direct platform management responsibility.

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

Equal Opportunity Statement:

KnowFully Learning Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.