Sr Product Marketing Manager, T-Life

Sr. Product Marketing Manager For T-LifeAt T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!As a Sr. Product Marketing Manager for T-Life you will collaborate with product and marketing partners to drive product marketing strategy for T-Life. You have a deep understanding of the consumer product attitude, market position, and the digital & app ecosystem. This position defines marketing requirements, product positioning, messaging, and content strategy to drive T-Life downloads, ongoing engagement across multiple domains, and results against enterprise objectives. We are looking for a Sr. Product Marketing Manager who has a knack for partnering with cross-functional teams to deliver best-in-class digital app experiences. The role requires a person who understands Product lifecycle with preferred background in digital app journeys.Responsibilities:Increase the sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprintCoordinates the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations.Enable sales, SE's, partners to sell by building effective sales tools and training materials, such as slide decks, driven positioning, FAQsDeliver webinars and training sessions to technical and non-technical audiencesAuthor original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog postsFoster analyst relationships to ensure broad and positive coverage of the businessDevelop the competitive comparison guide for use in positioning against similar offerings from other organizationsAssist in product naming by providing market, driven and customer contextSupports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes.Serve as market-facing SME/leader with vision for the product and collaborate with industry analysts as company representativeDevelop customer references, testimonials and case studies for external and internal useDrive product retention and up-sell/cross-sell strategiesMonitor and report on the performance of products in the market and communicate the results of related sales and marketing effortsConduct win/loss interviews and perform ongoing analysis to resolve level of customer product adoption and provide feedback to the product teamAlso responsible for other Duties/Projects as assigned by business management as needed.Qualifications:Bachelor's degree in Marketing, Business, Communications, or relevant field of study such as Computer Science required.7+ years experience delivering successful, comprehensive product marketing strategy that can be tied to increased business revenueExperience developing go-to-market strategies, messaging and related tactics in close partnership with Product Management and SalesA strong technical foundation, including experience delivering segment-specific solutionsExtensive customer interaction experience and customer success storytellingStrong communication skills (verbal and written) and strong content development skills (streamlined messaging and compelling presentation of content) as well as excellent presentation, writing and editing skillsValidated interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales• At least 18 years of age• Legally authorized to work in the United States Travel: Travel Required (Yes/No): Yes DOT Regulated: DOT Regulated Position (Yes/No): No Safety Sensitive Position (Yes/No): No Total Target Cash Earnings Opportunity: $143,520 - $258,840 National Base Pay Range: $119,600 - $215,700The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder–it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth–and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing View email address on click.appcast.io or calling View phone number on click.appcast.io. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.