Global Product Marketing Manager, Flow Cytometry Instrument Growth Initiatives

Waters Biosciences is seeking a strategic, data‑driven Global Product Marketing Manager to lead growth initiatives across its flow cytometry instrument portfolio. The core focus is on driving legacy‑to‑next‑gen instrument transitions, while also expanding market reach, developing commercial programs, and leveraging competitive intelligence to grow the Instruments and Informatics Segment. Key Responsibilities Growth Initiatives & Instrument Upgrade Own global legacy instrument replacement and upgrade programs end‑to‑end, including roadmap, segmentation, value propositions, and trade‑in/trade‑up programs Partner with Global Service to deploy pricing strategies that accelerate platform conversions Ensure a scalable, seamless global trade‑in/trade‑up process Empower regions to localize execution while maintaining global consistency Track KPIs and dashboards to measure program performance Identify and pursue growth opportunities across the portfolio—developing commercial programs to enable market expansion, new customer acquisition, and attach strategies Contribute to annual and long‑range planning with market insights and growth projections Downstream Marketing & Growth Execution Lead downstream marketing strategy and execution across all growth initiatives—upgrade programs, market expansion, new customer acquisition, and attach strategies Develop messaging and positioning that resonates with key customer personas across research, clinical, and industry segments Build and manage multi‑channel programs—digital, email, events, webinars—to generate demand and accelerate conversion Partner with regional teams to localize and land global campaigns effectively Develop customer‑facing content—brochures, case studies, economic value calculators and web content—to support the buyer journey Build sales enablement tools—Total Cost of Ownership calculators, Return on Investment models, value tools, and objection handling guides—to support growth conversations Collaborate closely with growth marketing and marketing communications to align strategy, messaging, and demand generation across all growth initiatives Data Analytics & Business Intelligence Segment the installed base and build scenario models to prioritize high‑impact opportunities Own dashboards tracking installed base performance, conversion rates, funnel health, and program effectiveness Build and maintain TCO calculators and financial tools to support customer and sales conversations Analyze pricing trends, tender activity, and competitive dynamics to sharpen commercial strategy Synthesize data from SFDC, ServiceMax, Power BI, and Excel into clear, actionable executive insights Establish data governance standards and reporting cadences to ensure consistent global visibility Competitive Intelligence & Market Monitoring Maintain competitive intelligence frameworks tracking positioning, product launches, pricing, and market share Convert competitive insights into actionable messaging, sales tools, and campaign strategies Monitor pricing and tender activity to keep commercial strategies competitive and regionally relevant Commercial & Regional Execution Partner with regional leaders and sales to drive market penetration and revenue growth Cultivate relationships with strategic customers and key opinion leaders to accelerate adoption Shape long‑range marketing plans that cement Waters Biosciences' leadership in flow cytometry Qualifications Bachelor's in Life Sciences, Business, or related field; MBA or Master's in Immunology, Cell Biology or related scientific discipline is preferred 5+ years of marketing experience in healthcare, diagnostics, or scientific instrumentation Flow cytometry experience required Proven track record building and executing global marketing programs that drive commercial results Strong analytics skills—installed base segmentation, funnel analysis, competitive tracking, pricing, and financial modeling Advanced PowerPoint, Think‑Cell, Word and Excel proficiency; experience with Power BI, SFDC, and ServiceMax preferred Exceptional communicator with the ability to turn complex data into clear executive narratives—comfortable influencing at all levels Strong cross‑functional leadership, change management, and problem‑solving skills Ability to travel up to 25% Preferred Qualifications MBA or Master's in Immunology, Cell Biology or related scientific discipline Who You Are Bold, action‑oriented, and obsessed with results A natural collaborator who brings people together Adaptive, resilient, and comfortable with ambiguity Ready to make an impact in a fast‑moving, global environment Benefits Health and Well‑Being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short‑term disability coverage Long‑term disability insurance Long‑term care with life insurance Other Well‑Being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well‑Being BD 401(k) Plan BD Deferred Compensation and Restoration Plan 529 College Savings Plan Financial counseling Baxter Credit Union (BCU) Daily Pay College financial aid and application guidance Life Balance Programs Paid time off (PTO), including all required State leaves Educational assistance/tuition reimbursement MetLife Legal Plan Group auto and home insurance Pet insurance Commuter benefits Discounts on products and services Academic Achievement Scholarship Service Recognition Awards Employer matching donation Workplace accommodations Other Life Balance Programs Adoption assistance Backup day care and eldercare Support for neurodivergent adults, children, and caregivers Caregiving assistance for elderly and special needs individuals Employee Assistance Program (EAP) Paid Parental Leave Support for fertility, birthing, postpartum, and age‑related hormonal changes Leave Programs Bereavement leaves Military leave Personal leave Family and Medical Leave (FML) Jury and Witness Duty Leave Candidates whose job duties will be physically performed within unincorporated Los Angeles County limits: All qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. BD abides by any and all laws or regulations that impose restrictions or prohibitions for hiring applicants with criminal histories for posted positions. Salary Range Information: $143,300.00 – $236,500.00 USD Annual Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, heritage, citizenship status, marital or domestic or civil union status, familial status, affectionate sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr BD