Product Marketing Manager

Product Marketing Manager

Product marketing is where strategy meets story, and at HackerOne that story matters. We're defining a category, competing for the attention of the world's most sophisticated security buyers, and moving fast. We're looking for a product marketer who is naturally curious, obsessed with customer value, and ready to hone their craft inside a company where the work is visible and the stakes are real.

You'll go deep on the discipline: sharp writing, precise positioning, and the strategic thinking that connects what buyers need to what the platform and solutions delivers. AI fluency is part of how this team scales, and we'll expect you to bring it and build it.

This role reports into HackerOne's Senior Director of Product Marketing.

At HackerOne, we embrace a Flexible Work approach that gives us the freedom to do our best work while also fostering the connections and community that make us stronger. Reflecting this philosophy, this is a remote role targeted for candidates within ~50 miles of Boston, MA; Seattle, WA; San Francisco Bay Area; Austin, TX; or Washington, DC. We believe this balance of proximity and flexibility gives Hackeronies the chance to occasionally come together fostering collaboration, connection, and in-person moments that enrich our culture while still preserving the benefits of remote work.

What You Will Do

• Own the production of PMM content across HackerOne's product portfolio: sales decks, solution briefs, web copy, competitive comparisons, and field enablement materials

• Support messaging and positioning development by contributing research, drafts, and iteration based on feedback from senior marketers and field teams

• Coordinate cross-functionally on product launches, managing your own asset workstreams, tracking timelines, and flagging blockers early

• Conduct competitive and market research to keep the team current on the vulnerability management landscape and shifting buyer priorities

• Partner with sales and sales engineering to understand what's resonating in the field and translate those signals into sharper content

• Synthesize voice-of-customer inputs, from sales calls, partner engagements, win/loss data, and customer conversations, to sharpen positioning over time

• Collaborate with content, demand generation, and design to ensure PMM narratives carry through campaigns and programs

• Use AI tools to accelerate content production, market and competitive research, data synthesis, and analysis; this is an expected part of how the role operates, not an optional add-on

Minimum Qualifications

• 35 years of experience in product marketing, content marketing, or a closely related field at a B2B SaaS company

• Strong writer who can turn complex security concepts into clear, compelling copy across formats and audiences

• Proven ability to manage multiple workstreams independently, hit deadlines, and surface risks before they become problems

• Comfortable working across functions and building credibility with sales, product, and design stakeholders without heavy direction

• Solid grasp of B2B go-to-market fundamentals: positioning, launch execution, sales enablement, and demand generation

• Uses data to test assumptions, share insights with peers, and improve outputs not just to report results

• Genuine curiosity about the cybersecurity space and commitment to building domain expertise over time

Preferred Qualifications

• Familiarity with vulnerability management, application security, or the broader cybersecurity market

• Exposure to penetration testing, bug bounty programs, or the security research community

• Experience with competitive intelligence tools and frameworks

Job Benefits:

• Health (medical, vision, dental), life, and disability insurance*

• Equity stock options

• Retirement plans

• Paid public holidays and unlimited PTO

• Paid maternity and parental leave

• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)

• Employee Assistance Program

*Eligibility may differ by country