Marketing Coordinator

Introduction ... Overview We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day‑one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment. Responsibilities Provides superior customer service, positively effects interactions with external and internal customers and employees, and has the resiliency to deal with difficult customers in all types of business conditions and the agility to work harmoniously with co‑workers. Assists department manager and director in planning for promotions and special events, including development of ideas and creation of events calendar, budgets, strategic planning and execution of programs. Coordinates all advertising support for promotions and special events with multiple departments, including marketing, hotel, food & beverage, casino, etc. Ensures that all advertising collateral and outdoor billboards are in compliance with the 800 number Gambling Problem requirements. 6. Works with outside agencies and corporate partners on all advertising projects, including print, broadcast, outdoor, digital and collateral. Opens jobs for, tracks and administers all advertising and collateral; assists in developing, processing, approving and monitoring advertising copy, creative, proofs, and final production of print, broadcast, digital, outdoor and collateral. Writes advertising and direct mail copy as needed for broadcast, print ads, direct mail letters, digital and print listings, etc. Maintains integrity of advertising mediums by verifying quality of broadcast, print, outdoor, digital and printed collateral materials. Ensures that all advertising and collateral is posted in a timely manner and that outdated materials are removed promptly. Tracks advertising budgets and spends by medium and keeps them on track according to the established media plan. Maintains knowledge of competitor advertising activities and spend in the market. Assists with working special events and promotions as necessary. Works with purchasing to coordinate the deliveries of printed materials to meet requesting department’s deadlines. Executes and coordinates photoshoots as needed. Requirements Knowledge of and ability to operate Microsoft Office programs, Adobe Acrobat, Adobe Photoshop, InDesign and Ability to initiate, follow‑up on, and complete special projects as assigned. Ability to work well with others. Ability to perform effectively in fast paced environment, Strong organizational skills with the ability to perform multiple tasks. Excellent verbal and written communications required. Photography and graphic designs skills desired. Must be at least 21 years of age or older #J-18808-Ljbffr