Marketing Manager - Java House Cafes

Marketing Manager Java House Cafs is seeking a strategic, hands-on Marketing Manager to lead integrated marketing efforts across 13+ company-owned cafs as well as our licensed caf operations. This role is responsible for building and executing marketing plans that drive consumer acquisition, brand loyalty, and both in-store and digital engagement. The ideal candidate is both creative and analytical, comfortable-owning campaigns end-to-end, and thrives in a fast-paced, growth-focused environment. Key Responsibilities Campaign Planning & Execution Own and manage the seasonal marketing calendar (Winter, Spring, Summer, Fall), including drink launches, national holidays, and IndyCar-related activations. Develop and execute localized, store-specific promotions to increase transactions, trial, and guest frequency. Partner with operations and product teams on marketing for new menu items and limited-time offers. Loyalty & App Marketing Oversee loyalty program structure and reward strategies using the Craver platform and Square ecosystem. Build and launch segmented push notifications, email campaigns, and SMS marketing targeting specific user behaviors and locations. Drive app acquisition and conversion using paid campaigns, in-store signage, and promotional incentives. Manage in-app promotions (e.g., double-point days, tier bonuses) aligned with seasonal and event marketing plans. Collaborate with the development team to test new app features, ensure POS integration, and manage QA. Monitor app analytics (downloads, retention, redemption rates) and run A/B tests to optimize messaging and user experience. Collect user feedback and work cross-functionally to enhance app performance and guest retention. Graphic Design & Project Management Develop clear creative briefs for campaigns and product launches, outlining objectives, audiences, key messages, and deliverables. Act as the primary liaison between marketing, operations, and design teams to ensure alignment with brand guidelines. Create and manage project timelines, assign tasks, and ensure all assets are delivered accurately and on time. Menu & POS Management Manage POS updates for new drinks and menu items, ensuring accuracy of pricing, descriptions, and system integration. Manage digital menu board assets and drive-thru menu board assets, ensuring content is current, on-brand, and optimized for guest clarity and conversion. Digital Advertising & Performance Reporting Manage paid advertising budgets on Meta and TikTok, with an emphasis on geo-targeting to drive app downloads and caf traffic. Build creative briefs for ad campaigns, update copy and assets based on performance insights, and manage A/B testing. Provide monthly and quarterly reporting on key KPIs, including sign-ups, redemptions, sales impact, and campaign ROI. Online Listings & Reputation Management Maintain accurate Google Business Profile and Yelp listings for all caf locations, including hours, imagery, and menus. Respond to customer reviews in a timely, professional manner while maintaining brand tone. Monitor review trends and escalate operational or service-related insights to internal teams. Coordinate periodic photos and videos to enhance listing visibility and customer engagement. Qualifications 35+ years of experience with a proven track record leveraging marketing within the restaurant/QSR space to drive sales, increase transactions, and strengthen guest loyalty Experience with loyalty platforms, mobile app marketing, and digital advertising Strong project management and communication skills Ability to analyze data, interpret insights, and present findings to leadership Proficiency in Meta Ads Manager, TikTok Ads, Google Business tools, and POS systems (Square experience is a plus) #J-18808-Ljbffr Heartland Food Products Group