Social Media Specialist

Social Media SpecialistThe social media specialist is in charge of representing each client across social channels as the voice of the brand. They are responsible for researching brand-relevant topics and social media trends, curating visual content, developing engaging copy, scheduling content across social media channels, as well as social response management and engagement. Success in this role will be measured by an upward trend in each client's brand awareness, social analytics, and lead/sale conversions. The social media manager provides each client with the guidance needed to enhance their online presence.Benefits include a bonus based on performance, company parties, dental insurance, flexible schedule, free food & snacks, free uniforms, health insurance, opportunity for advancement, training & development, and wellness resources. A hybrid schedule is available after 90 days, along with career growth opportunities and bonus & commission pay.To qualify for this role, you must be able to provide a portfolio to demonstrate your proven ability to generate results through graphics and photo/video content across all social media platforms. Responsibilities include analyzing client's onboarding documents and information, creating a content planning calendar for quarterly and annual opportunities, conducting research on popular and emerging trends, overseeing tasks for junior social media assistants (if applicable), discovering audience preferences, creating written, video, and image content for a variety of social media platforms designed to create buzz and pique interest, scheduling social media content across all platforms, maintaining up-to-date knowledge of all social media platforms and updates, responding to customer comments, questions, and concerns submitted via social media in a timely manner, and occasionally being available on weekends.Qualifications include 3+ years of experience in relevant roles in social media and branding, familiarity with all major social media platforms, professionalism in client and internal interactions, organization and ability to self-manage and prioritize, excellent written communication skills with the ability to create high volumes of engaging content, and understanding of best practices in online marketing and social media marketing.Compensation: $50,000.00 - $80,000.00 per year. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.