Marketing Manager - Demand Generation

Job Title

B2B Marketing Specialist

Requirements

3+ years in B2B marketing — demand gen, outbound, content, or a mix. No B2C or agency-only backgrounds.

Hands-on with outbound email platforms — someone who has built and run sequences, not just overseen an agency that did. Familiarity with tools like Lemlist, Mailshake, Instantly, or equivalent.

HubSpot proficient — owns their own campaigns, builds lists, tracks attribution.

Can write — clear, concise, confident. This person will draft copy.

Data-driven — reads performance dashboards, interprets what the numbers mean, and adjusts strategy.

Comfortable being the most senior full-time marketer.

Nice-to-Haves

Experience in logistics, fleet, supply chain, or transportation technology.

Clay experience — prospecting, enrichment workflows, and list-building logic.

ABM (Account-Based Marketing) experience — running campaigns to a named account list.

Salesforce — even read-only familiarity with CRM data is a plus.

Has built a marketing function from scratch at a startup or scale-up.

Responsibilities

Fine-tune FleetPulse's outbound engine. This means owning the full Clay + Lemlist stack — list-building logic, campaign sequencing, copy, and performance optimization — targeting around 1,000 fleets per week.

Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts. Work directly with the VP of Commercial Operations to prioritize accounts and tailor messaging.

Stand up email nurture cadences in HubSpot — from scratch.

Contribute to content and positioning work— shape how FleetPulse talks about its product to different buyer personas.

Benefits

Unlimited PTO

Company 6% 401k Match

Choice of three healthcare plans

Dental & Vision

Company provided STD, LTD and Life Insurance

12 paid company holidays

Full paid parental leave

Work Environment:

The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work environment: Employees must be able to travel to and attend the office to work in person, as required. The noise level in the work environment is usually minimal to moderate.

Limitations and Disclaimer:

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor that are in compliance with Federal and State Laws.

Requirements are representative of minimum levels of knowledge, skills, abilities and/or other characteristics. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.