Content Marketing & Campaign Strategist

The Marketing Department is a lean, high-impact team responsible for driving enrollment, building brand awareness, and telling the Neumont story across all channels. The Content Marketing & Campaign Strategist is a critical addition to this team, primarily responsible for developing creative content, leading integrated marketing campaigns, and advancing Neumont's brand strategy. This role works closely with the VP of Marketing, graphic designer, and social media coordinator to ensure consistent, compelling marketing across every touchpoint. The ideal candidate thrives in an energetic, tech‑driven environment, skillfully balancing competing priorities with confidence and efficiency. Attention to detail, excellent time management, and strong organizational skills are key to success in this exciting opportunity to be part of a forward‑thinking institution shaping the future of technology. This is an on‑site role. JOB RESPONSIBILITIES, INCLUDING BUT NOT LIMITED TO: Content Creation Write persuasive, on‑brand content across channels: web, email, ads, landing pages, viewbooks, and more. Develop copy that speaks to prospective students, parents, and partners, adapting tone and format by audience. Own the editorial calendar in partnership with the VP and social media coordinator. Ensure all content reflects a consistent brand voice across every touchpoint. Build and manage integrated marketing campaigns from brief to post‑mortem, including enrollment, awareness, and event‑driven campaigns. Partner with the VP on campaign goals, KPIs, and budget recommendations. Coordinate with the graphic designer and social coordinator to ensure cohesive campaign delivery. Analyze campaign performance and translate data into actionable improvements. Brand Development Champion and evolve Neumont's brand voice, messaging framework, and positioning. Develop and maintain brand guidelines for content and messaging. Identify opportunities to strengthen brand differentiation in a competitive higher ed market. Consult internally to ensure marketing materials across departments stay on‑brand. Video Content (Bonus, Not Required) Concept and script short‑form video content for social, ads, and web. Coordinate or contribute to video production whether that's directing shoots, editing, or both. Identify video opportunities that bring the Neumont story to life. OTHER REQUIREMENTS: Executes all duties in a timely and professional manner. Seeks opportunities to promote a collegial, educational environment throughout the campus. Sustains cordial, professional relationships with all students, staff, parents, and community members. Is eagerly involved in the Neumont community, even outside of regular business hours as needed. Is a team player and willingly collaborates with others. Attends company events and activities. Abides by the policies outlined in the Neumont Employee Handbook. REQUIRED QUALIFICATIONS 3+ years of experience in marketing, content creation, or communications. Proven copywriting portfolio demonstrating work across multiple formats and channels. Demonstrated experience owning and executing a marketing campaign end‑to‑end. Strong understanding of brand voice, messaging strategy, and audience targeting. Ability to work independently and manage multiple projects simultaneously in a small, fast‑moving team environment. Excellent written and verbal communication skills. PREFERRED QUALIFICATIONS: Experience in higher education, admissions, or enrollment marketing. Familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce), or email marketing tools. Video scripting, production, or editing experience. Experience in or passion for technology and innovation industries. SCHEDULE: Exempt position 40+ hours a week Occasional evenings and weekends, with advanced notice REPORTS TO: Vice President, Marketing LOCATION On-site PHYSICAL EXPECTATIONS: Spending extended periods of time at the campus reception desk Sitting for extended periods Standing for extended periods Lift and carry up to 30 pounds Neumont University is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr