Manager, Marketing & Label Services

Manager, Marketing & Label Services ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists’ impact and helping them build the career of their dreams. ADA’s Marketing & Label Services team partners directly with artists, managers, and labels, as well as cross-functional ADA and Warner teams. The team builds global campaigns, supports label partners and artists in social, streaming, CRM, and beyond, and combines creative storytelling with data‑driven growth. Responsibilities Campaign Strategy & Execution: Lead and collaborate on creative digital rollout campaigns for ADA label partners to drive streams, video views, user‑generated content (UGC), and fan acquisition. Artist Branding: Partner with artists and labels to build compelling social narratives and content strategies that elevate their brands. Paid Media Strategy: Plan, execute, and optimize paid media budgets and digital advertising campaigns across social and streaming platforms to maximize ROAS and target key audiences. Budget & Vendor Management: Craft, commission, and manage budgets for Label Services releases across content creation, influencer marketing, AR, and custom web development. Marketing Partnerships: Develop and maintain strong partnerships with digital platforms, third‑party agencies, content creators, and influencers. Data & Analytics: Monitor campaign performance in real time, track short‑form UGC trends, and deliver post‑mortem analyses to measure effectiveness and optimize streaming consumption. Community & Platform Optimization: Oversee the development and growth of artist communities and digital properties across YouTube, TikTok, Meta, Discord, microsites, and more. Cross‑Functional Collaboration: Align with internal Commerce, Label Management, Publicity, and Sync teams to build cohesive marketing campaigns. Maintain expert knowledge of social platforms, product updates, and emerging digital tools to define and achieve audience growth goals. Conceive and manage the strategy and execution for ADA’s own branded social media accounts. Provide general department support and assist with broader company initiatives, cross‑functional tasks, and special projects as needed. Qualifications 3+ years in music industry digital/social marketing, with a consistent track record in paid media, viral marketing, and managing an artist roster with multiple projects simultaneously. Deep understanding of interactive technologies, website/CRM (Email/SMS) strategy, and major social platforms including TikTok, Meta (FB/IG/WhatsApp/Threads), YouTube, Discord, Snapchat, X, Pinterest, and Twitch. Passionate about fan‑focused digital strategies with a strong pulse on cultural and social trends, particularly among Gen Z and Gen Alpha consumers. Strong background in accomplishing day‑to‑day digital strategies, analyzing data, extracting insights, and communicating trends effectively. Outgoing, collaborative problem solver who excels under tight deadlines, moves projects forward with limited assets, and thrives in a fast‑paced team environment. Outstanding organizational skills, confident leading team and client meetings, and a strong vision for social media content strategy. Bachelor’s degree or equivalent preferred. Preferred Qualifications Hands‑on digital advertising experience. Agency experience. Experience running or developing online fan accounts for artists to generate UGC. Interest or experience in gaming and streamers. Graphic design (Canva, Photoshop) and video editing skills (FinalCut, Capcut). Familiarity with file sharing applications, rippers, converters, encoders, etc. Experience using project management software (Airtable or Asana). Location & Compensation This position requires a minimum of 4 days per week in the office. Salary range: $75,000 to $90,000 annually. The actual base pay is dependent on many factors such as work experience and business needs. Equal Opportunity Statement Warner Music Group is an Equal Opportunity Employer. #J-18808-Ljbffr ROSTR, Inc.