Creative Strategist

We're looking for a Creative Strategist who can set the creative vision across web, social, and campaigns, then roll up their sleeves to make it happen directing shoots, writing scripts, and partnering closely with our growth/performance marketing team to turn what's converting into sharper creative direction. If you love coming up with non-traditional ideas (TikTok-style videos, UGC, story-driven content) and can manage the photographers, videographers, designers, and editors who bring them to life, we want to talk to you.What You'll DoOwn the creative vision across web, social, and campaignsTranslate brand, product features, and performance insights into visual storytellingPartner closely with growth/performance marketing to understand what's converting and shape creative direction accordinglyCome up with non-traditional ideas TikTok-style videos, UGC, story-driven contentDirect and manage photographers, videographers, designers, writers, and editorsPlan photo/video shoots concepts, shot lists, talent, locations, propsWrite scripts and voiceover copy for video contentBe on-set to keep things moving and make sure we get the right shots on-brand, on timeUse AI to speed up workflows and scale creative outputGuide our UGC program our customer content creator communityWhat We're Looking ForA track record of owning creative direction for a brand, channel, or campaignDirect experience directing shoots end-to-end concept through executionComfortable writing scripts and voiceover copyExperience giving creative direction/feedback to a team of designers, editors, or photographersComfortable using performance data to inform what gets made nextAble to work on-site at our Austin, TX shopGenuine excitement about building something scrappy and fast, not managing a big polished machine this isn't a six-figure role, so that budget reality should feel like a fair trade for real creative ownershipBonus Points For Comfortable creating content yourself phone, camera, AI tools, whatever gets it doneReal comfort in front of the cameraRunning your own social with genuine platform instincts trends, hooks, pacingExperience working alongside performance/growth marketing teamsFamiliarity with electric bikes (huge plus, but not required)What We OfferCompetitive compensation, based on experienceMedical, Dental, and Vision insurancePTOEmployee discounts on bikes and accessoriesReal creative ownership at a small, growing brandA tight-knit team that actually listens to your ideasLocationThis role is based on-site at our Austin, TX shop and headquarters (415 E St Elmo Rd).How to ApplyPlease submit a resume and a short cover letter explaining why you're excited about the role and why you're a good fit. The process includes a short questionnaire and a creative exercise.Salary RangeCompetitive salary based on experience
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