Senior Designer

Job Description

JOB SCOPE:
The Senior Designer develops thoughtful, original ideas on strategy and conceptualizes the emotional why behind the Kenmore and DieHard brands. The role serves as the creative authority at the execution level, producing campaign creative that builds equity, retail content that drives conversion, and partner-facing assets that carry the brand accurately across licensee and Original Equipment Manufacturer (OEM) output. Operating as a hands-on individual contributor, the Senior Designer makes brand-level creative decisions autonomously and works closely with the Marketing team, agency partners, and licensees.

JOB SUMMARY:
The Senior Designer is responsible for creative quality and brand expression across the Kenmore and DieHard ecosystem, spanning branding, packaging, websites, paid media, email, social, video, retailer collateral, and all licensee and Original Equipment Manufacturer (OEM) produced creative.

REPORTS TO:
Director, Marketing

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Develops thoughtful, original ideas grounded in brand strategy; conceptualizes the emotional why behind the Kenmore and DieHard brands and expresses it across creative mediums
• Designs high-impact visual assets across branding, packaging, websites, paid media, email, social media, video, and retailer collateral
• Leads creative execution on seasonal brand platforms including Memorial Day, Fourth of July, Amazon Prime Day, Black Friday/Cyber Week, and back-to-school programs
• Collaborates with the Marketing team to translate positioning and portfolio narratives into visual storytelling, campaign creative, and presentations
• Reviews and approves creative from licensees and OEM partners for brand compliance including packaging, in-box materials, product detail pages, video scripts, and point-of-purchase materials
• Designs product detail pages, A+ content, Amazon brand stores, retail.com assets, email, social, and display creative optimized for conversion
• Leads research and discovery, competitive audits, and category analysis to inform holistic brand storytelling and creative differentiation
• Collaborates with the Marketing team to translate positioning and portfolio narratives into visual storytelling, campaign creative, and presentations
• Serves as creative lead on external agency relationships, photo studios, and production vendors for briefing, feedback, and quality control across campaign production
• Manages time, internal deadlines, business Key Performance Indicators (KPIs), and Objectives and Key Results (OKRs) across concurrent projects while maintaining craft standards

JOB REQUIREMENTS:

• Bachelors Degree
• 5-10 years of related experience
• Up to 25% travel
• 18 years of age or older

REQUIRED SKILLS:

• BS/BA/BFA in Graphic Design, Visual Communications, Interactive Design, or related field; or equivalent professional experience
• 5+ years of professional design experience with a portfolio demonstrating conceptual thinking, brand campaign work, and retail/eCommerce execution
• Mastery of Adobe Creative Suite (Premiere, After Effects, Illustrator, InDesign, Photoshop); strong video and digital production capability
• Experience across Business-to-Business (B2B), Direct-to-Consumer (D2C), retail, and Consumer Packaged Goods (CPG) environments
• Ability to operate at an elite level with work that competes with best-in-class brand and design studios
• Demonstrated experience managing brand guidelines across licensees, Original Equipment Manufacturers (OEMs), or external partners
• Working knowledge of Amazon A+ content requirements, retail.com content standards, A/B testing, and responsive/mobile-first design
• Strong typographic, compositional, and visual storytelling skills grounded in brand thinking Excellent communication skills with ability to present and defend design rationale to non-design stakeholders, licensees, and senior leadership
• Ability to take direction and constructive criticism, work autonomously, manage multiple priorities, and meet deadlines under pressure

PREFERRED SKILLS:

• Experience in consumer durables, appliances, automotive, or home improvement categories
• Advanced motion design, video editing, or 3D capability
• Experience directing or producing work with Artificial Intelligence (AI) creative tools (image, video, copy generation)
• Familiarity with Google Analytics 4 (GA4), Tableau, or similar performance dashboards
• Experience working within a matrix organization or licensee/OEM-driven brand model
• Prior experience as the design authority in the absence of a creative director or art director