Admissions Communications Specialist - Bursky Public Health
Washington University
- # Admissions Communications Specialist - Bursky Public HealthApplyremote type: On Campus/Onsitelocations: Washington University Danforth Campustime type: Full timeposted on: Posted Todayjob requisition id: JR95305# **Scheduled Hours**37.5# **Position Summary**The Admissions Communications Specialist develops, creates, and integrates all aspects of the Admissions communications function, including print and digital communications, social media, marketing collateral, content strategy, internal messaging, and other creative efforts to engage diverse and highly qualified prospective students to the School of Public Health’s graduate degree programs.# **Job Description****Primary Duties & Responsibilities:**Admissions Project Management and Evaluation* Manage the timely execution of action-based and process-oriented communication plans.* Develop creative content, project timelines, and production schedules.* Produce compelling, succinct copy to each various target audiences/channels.* Create materials and communication plans for campus tours, visits, and recruitment events.* Creates key messaging/copy for print and electronic enrollment communications.* Manage communications functions and analytics in the admissions CRM (SLATE)* Coordinate social media and digital marketing strategies.* Develop innovative multimedia recruitment opportunities, including video, chat, and text.* Organize and facilitate focus groups, utilize analytics to measure campaign performance, and implement measures to optimize future communications strategies.* Cultivate new opportunities to highlight the stories and competitive advantages of the School of Public Health.* Collaborate with campus partners and third-party contractors to support asset creation and facilitate consistent and seamless campaigns/projects. Communications Strategic Planning* Work collaboratively with School of Public health Communications and Admissions team members to develop cohesive communications strategies and initiatives designed to enhance the recruitment and yield of prospective students and elevate the School of Public Health.* Interface with internal and external stakeholders to advance the institutional mission and objectives of the School of Public Health. May involve attendance at and travel to local, regional, or domestic recruitment events, representing the Bursky School of Public Health and engaging with prospective students.* Explore trends in enrollment marketing and student recruitment, assess current organic communication campaigns, and plan for future campaigns.* Maintain strong knowledge of the School of Public Health’s admissions and enrollment processes, programmatic information and updates, and institutional policies and procedures. Systems and Process Management* Develop policies and protocols to ensure effective resource management related to communications and marketing.* Provide leadership and training to team members for adherence to institutional style guide standards and consistent brand messaging* Manage systems and software utilized in marketing and communications efforts. **Working Conditions:**Job Location/Working Conditions* Normal office environment* Ability to travel to on- and off-campus locations. Work outside typical office hours as needed Physical Effort* Typically sitting at a desk or a table Equipment* Office equipmentThe above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.# **Required Qualifications****Education:**Bachelor's degree**Certifications****/Professional Licenses****:**No specific certification/professional license is required for this position.**Work Experience:**Relevant Experience (3 Years)**Skills:**Not Applicable**Driver's License:**A driver's license is not required for this position.# **More About This Job****Required Qualifications:*** Three years of recruitment or marketing communications experience.* Basic knowledge of core technologies, including HTML, CSS, and usable and responsive design principles.* Experience with email marketing products, content management systems (CMS), and customer/constituent relationship management (CRM) software.* Proficiency with Microsoft Office applications and Adobe Creative Suite, including Photoshop and InDesign.**Preferred Qualifications:*** Degree in communications, marketing, business, or public health.* Five years of recruitment or marketing communications experience, with at least one year in higher education setting.* Excellent interpersonal skills and ability to foster productive working relationships with diverse constituencies.* Excellent writing and editing skills; experience with copywriting, digital and print promotion, and social media campaign content production.* Experience in graphic design and content development* Current in industry and enrollment marketing trends; willingness to pursue ongoing professional development.* Demonstrated leadership and management skills and decision-making abilities.* Flexible and adaptable; able to shift tactics and strategies as needed to accommodate program and policy changes.* Creativity in outlook and approach to recruitment and marketing.* Excellent organizational skills and strong attention to detail and accuracy.* Ability to prioritize and manage multiple projects simultaneously.* Ability to work and thrive in a team environment, as well as independently.* Ability to remain positive, professional, and effective in a high-pressure, fast paced environment.* Proficiency in SLATE.* Current in industry and enrollment marketing trends; willingness to pursue ongoing professional development.* Ability to shift tactics and strategies as needed to accommodate program and policy changes.* Creativity in outlook and approach to recruitment and marketing.* Ability to work and thrive in a team environment, as well as independently.* Ability to remain positive, professional, and effective in a high-pressure, fast-paced environment.
- J-18808-Ljbffr Washington University
Vacancy posted 2 days ago
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