Manager, Email & SMS (onsite)

Auto req ID: 53906 Title: Manager, Email & SMS (onsite) Job Function: Digital Location: JUNEAUWorkplace Category:Onsite Company: Harley-Davidson Motor Company Full or Part-Time: Full Time Shift: SHIFT1 At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as a Manager, Email & SMS.Job SummaryThe Email & SMS Manager will be responsible for the development, management, and oversight of Harley-Davidson’s email & SMS/MMS Team, leading overall strategy, direction, coordination, and execution of the email and text-based messaging in North America. This role owns the growth, health, and value of our email and SMS/MMS subscriber base, ensuring these channels drive measurable customer engagement, lead generation, and commercial outcomes.The manager will lead initiatives and teams to deliver a customer-centric, personalized lifecycle messaging strategy, with accountability for both subscriber value creation and business performance. This includes setting the vision, KPIs, and managing the operating model required to unlock the full depth and breadth of email and SMS/MMS as owned channels – leveraging content strategy, audience segmentation, data-driven insights, and optimization across customer journeys and touchpoints.This role is responsible for defining success metrics, driving channel measurement and insights, and using analytics to continuously improve performance, efficiency, and customer relevance. The manager will identify opportunities for innovation, new tools, and partnerships while ensuring executional excellence and scalable processes.This individual will manage a team of direct reports, partner with cross-functional teams, and communicate strategic direction to – and present results for – senior leadership across the Harley-Davidson businesses.The ideal candidate has experience leading high-performing teams, setting channel strategy end-to-end, and using data and customer insights to guide content, segmentation, and lifecycle decisions. They are technically proficient, solutions-oriented, collaborative, and accountable for outcomes.Job ResponsibilitiesIn this role you will: Lead, manage, & develop a team of email & SMS/MMS specialistsSet the strategic vision and growth roadmap for email and SMS/MMS as high-value owned channelsContinue to grow a valuable, engaged subscriber base that converts to leads, sales, and long-term brand loyaltyDefine and drive content strategies for email and SMS/MMS that increase perceived subscriber value, working directly with internal content partners and channel stakeholders Own channel KPIs, measurement frameworks, and reporting tied to both engagement and commercial outcomesUse post-open and post-click analytics to understand downstream customer behavior and inform future audience segmentation and messaging strategiesLead customer segmentation, preference management, and data integration strategies that enable personalization at scalePartner with Marketing, Commercial, Product, and Digital teams to plan, execute, and optimize campaigns across customer journeysBuild and maintain channel roadmaps, operational playbooks, and technical specificationsCollaborate with platform and technical teams to expand ESP and messaging platform capabilities and integrationsManage and evolve agency and vendor partnerships, SOWs, and performance expectationsIdentify, prioritize, and implement opportunities for channel innovation, AI-driven optimization, and automationDrive continual process improvement, operational efficiency, and executional consistencyCommunicate performance, insights, and recommendations clearly to leadership and cross‑functional stakeholdersYour team will be responsible for messaging customers via Email and SMS/MMS:North America Email & SMS/MMS campaign execution and supportChannel KPI definition, reporting, and insightsSubscriber growth, engagement, and lifecycle strategyInternal stakeholder alignment and cross-functional collaborationAgency and external vendor managementMessaging technology and platform partnershipsPrioritization and integration of data across the marketing technology stackOngoing optimization, personalization, and innovation across channelsEducation RequirementsHigh School Diploma or Equivalent RequiredEducation SpecificationsBachelor's Degree in Marketing, Communications, Advertising, Business Administration, or related area is preferredExperience RequirementsRequired:10+ years of relevant experience in related rolesMinimum 5 years in a management roleSalesforce & Salesforce Marketing Cloud (SFMC)Excellent interpersonal and collaboration skillsExperience working in agile and lean environmentsImpeccable facilitation, written and oral communication skills, along with effective team leadership skills, with a focus on developing and nurturing top talent   Demonstrated sound ability to lead, collaborate, and gain results through the influence of peers and senior leaders , with a proven ability to work in a highly matrixed organization  Solution-oriented with a strong sense of urgency for the prevention of and timely and effective resolution to issues if they do emerge   Demonstrated leadership of internal and external stakeholders through current and future change and transition by leading through their own behaviorsOperates with a holistic view of the business and enterprise operations, effective decision-making, ability to prioritize work, & proactively address opportunities at the market-level Experience in omnichannel, digital marketing, long lead lifecycle & nurture campaigns will be a bonus.Familiarity with the platforms and tools is a plus:Adobe Analytics & digital channel measurementCRM, email trigger and customization solutions, Customer Data Platforms, enterprise data environmentsThe pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.Applicants must be currently authorized to work in the United States.Direct Reports: Yes Travel Required: 0 - 10% Pay Range: $113,800 - $170,700Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer Relocation: This position is eligible for domestic relocation assistance (within posted country)