Digital Strategy Fellow usa avo

Share this job Description seeking a Digital Fellow to support the Digital Strategy team. The Fellow will develop skills in any or all of the constituent tasks: social media campaign planning & execution, developing & testing ad creative, ad operations, budgeting & media buying, general digital marketing, and advertising & website reporting. This role can work out of either our Chicago, New York or Washington DC office. WHO YOU ARE You have more than a passing interest in how brands use social media to communicate. You enjoy knowing what goes on behind the scenes of the best ad campaigns and have strong opinions about what went wrong on some of the worst. You’re eager to work on projects within a diverse set of industries including education, energy, public advocacy, tech, sports, healthcare, politics, non-profit sector, and start-up space. WHAT YOU’LL DO As a Digital Strategy Fellow on the team, you will: Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media. Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms. Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns. Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results. Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action. The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe. Trainees may be eligible for promotion depending on the quality of their work and department availability. YOUR EXPERIENCE Requirements As a qualified candidate, you have experience in all areas below: 0-1 years of relevant experience. Bachelor's degree. Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics. Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning. Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc. Knowledge of and at least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite. Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another. Strong knowledge of Microsoft Office suite, especially PowerPoint and Excel. As an exceptional candidate, you possess many of the following attributes: Some experience with the Adobe Creative Suite, including Photoshop and Illustrator. Preference will be given to applicants who have experience and/or demonstrable aptitude with some of the following tools and disciplines: Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, other web and advertising analytics tools & platforms. #J-18808-Ljbffr ESR Healthcare