Lifecycle Marketing Manager

Aidoos

Lifecycle Marketing Manager

New

Skills

A/B Testing Campaign Optimization Cross-functional Collaboration Customer Journey Mapping Data Analysis Digital Marketing Email Marketing Iterable Marketing Automation Reporting Tools

The Lifecycle Marketing Manager will be responsible for leading the email campaign strategy, execution, testing, and reporting for Shaw/Scott's digital marketing clients using Iterable. This role focuses on driving data-informed lifecycle marketing results, ensuring effective communication with customers at every stage of their journey.

Key Responsibilities

Develop and execute email marketing strategies using Iterable.
Conduct testing and optimization of campaigns for improved performance.
Analyze data to drive insights and inform marketing strategies.
Report on campaign performance and suggest improvements.
Collaborate with cross-functional teams to align marketing efforts.

Required Skills & Qualifications

Proficiency in Iterable or similar email marketing platforms.
Strong analytical skills with a data-driven mindset.
Experience in managing lifecycle marketing campaigns.
Excellent communication and collaboration skills.
Ability to work independently and in a team environment.

Job Type: Remote

Salary: Not Disclosed

Experience: Entry

Duration: Months

Apply

Vacancy posted 2 days ago

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