Creative Marketing Specialist

Marketing Specialist At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions. The Respicardia division of ZOLL Medical Corporation is focused on helping people with central sleep apnea get access to a therapy to restore a more normal breathing pattern during sleep and give them better quality of life. We develop breakthrough therapies for an impactful disease that is severely underdiagnosed and often untreated. As we continue to grow, those who join our team will work alongside motivated people who care about others, put patients first and are dedicated to high-quality and innovative solutions. Job Type / Location Hybrid - Minnetonka, MN This role offers a hybrid schedule, with an expectation of spending three days per week in our Minnetonka office. Job Salary Annual Base Salary: $65,000-$75,000 This position is bonus eligible. Job Summary This position is responsible for supporting the development and execution of marketing programs, with a focus on creative development, digital engagement, and brand experience. This role brings campaigns to life across digital and in-person channels through compelling content, design, and coordinated execution. Working closely with the marketing team, this individual will help support increased awareness and adoption in a fast-paced, high-growth environment. Essential Functions Support and execute patient awareness and education campaigns across digital channels, including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing, and lead nurturing initiatives. Design and develop visually compelling marketing assets, including digital ads, social media content, presentations, and patient-facing collateral. Lead creative design, visual storytelling, and content development to ensure alignment with brand standards and business objectives. Manage the development of messaging, branding, and creative execution for product and program launches, ensuring consistency across all touchpoints. Manage creative planning and execution for conferences and events, including booth logistics, collateral development, promotional activities, and on-site brand experience. Make recommendations regarding creative concepts, attendee engagement strategies, and event marketing tactics. Collaborate cross-functionally with Marketing, Sales, Clinical, and Medical Education teams to translate business objectives into effective creative and campaign deliverables. Assist in planning, building, and deploying marketing campaigns within Customer Relationship Management (CRM) and share suggestions to improve integrative tools. Interact with external vendors, designers, and agencies to support campaign and creative execution. Track and report on campaign performance, and provide strategic recommendations regarding content, creative design, channel mix, and audience targeting to improve campaign effectiveness. Required/Preferred Education and Experience Bachelor's Degree in Marketing or a related field (or equivalent work experience) 24 years of experience in marketing, with a focus on digital marketing, content creation, or graphic design Knowledge, Skills and Abilities Strong creative skillset with experience in visual design and content development (Adobe Creative Suite or similar tools preferred) Working knowledge of social media platforms, digital marketing channels, and content best practices Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, or similar platforms) Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment Excellent communication and collaboration skills, with a proactive and solutions-oriented mindset High attention to detail and commitment to producing high-quality, on-brand work Proficiency in Microsoft Office (PowerPoint, Word, Excel) Willingness to learn, take initiative, and contribute creatively to team success Travel Requirements This position has minimal travel Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Standing - Occasionally Walking - Occasionally Sitting - Constantly Talking - Occasionally Hearing - Occasionally Repetitive Motions - Frequently ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.